There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]
When I ask authors to describe their target readers the most frequent response is “everybody who likes (their topic).” It is difficult, time consuming and expensive to market to everybody. Defining your primary target readers and buyers is a basic, required task for selling books. But if you limit your marketing to those people you […]
As much as you may be motivated to write your book as an expression of your deepest thoughts or to deliver a potent message to other people, you (literally) cannot afford to neglect its entrepreneurial requirements and rewards. At all times, authors should be aware of how much their books are selling for at retail, […]
For ideas on how to build a great author/speaker website, here are some sites to investigate. Note that some speakers use their personal names for their sites while others build their sites around the theme of their business. Patrick Schwerdtfeger, Big Data: https://www.patrickschwerdtfeger.com/ David Newman, Marketing: https://www.doitmarketing.com/ Marsha Egan, Productivity and Leadership: https://www.marshaegan.com/ Peter Rosenberger, […]
Are you ready to add more revenues to your author business? Here are the top ten ways authors can earn more money. 1. Coaching/Consulting Becoming a coach or consultant is often a logical step for authors who want to help others. Building a program based on content from your book can become a wonderful revenue […]
Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies. These businesses approximately 80% of all companies in the U.S. and they have the same needs as their […]
Should you speak for free? Yes – if you do it in front of the right people who are in the right room for the right reason… And along the way to answering this question in more detail, you’re also getting your 80-20 Speaking-as-Marketing strategy so let’s dig in… Research from professional services marketing firm Rain Today shows […]
If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]
Selling books at local events such as craft fairs, gift shows and Holiday celebrations can help you make some money as it provides additional benefits. Here are several reasons you might want to attend these events. You can sell personally autographed books on a non-returnable basis at full price If you sell 50 books, each […]
One of the many benefits of writing nonfiction is that we can educate our readers. Whether we do that with a how-to guide, a memoir, history, science, or other kind of reference book, many well-written nonfiction books have the potential to be adopted into curriculum for college courses. Getting colleges to adopt my books as […]
Get Your Words’ Worth by Brian Jud
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be […]
How to Write Sales Copy for the Back of Your Nonfiction Book
If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited […]
New Benefits for NFAA Members: Media Leads, Content Archives, Partner Discounts
We have been hard at work developing new benefits for our Authority and VIP members: View Content by Topic Members have always had access to archived teleseminar recordings, weekly homework tips, and our exclusive templates, checklists, and other content. Now we’ve made it easier than ever to find the help you need because we’re now […]
Author Name: Wendy D. Steele Book Title: Let Me Get My Coffee! Then We’ll Talk Business: And The Lessons I Learned As An Entrepreneur Synopsis Let Me Get My Coffee! Then We’ll Talk Business is a self-help/memoir based on how I grew my company BluePrint Resumes & Consulting to multiple locations throughout the U.S. and […]
Get Your Words’ Worth by Brian Jud
Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be […]
How to Write Sales Copy for the Back of Your Nonfiction Book
If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited […]
New Benefits for NFAA Members: Media Leads, Content Archives, Partner Discounts
We have been hard at work developing new benefits for our Authority and VIP members: View Content by Topic Members have always had access to archived teleseminar recordings, weekly homework tips, and our exclusive templates, checklists, and other content. Now we’ve made it easier than ever to find the help you need because we’re now […]
How to Cite Sources in Your Manuscript
Nonfiction authors know the importance of citing sources in their work. But sometimes it can get confusing figuring out how to correctly quote and give credit to your sources within your text without losing your flow of thought. Fair Use Under Fair Use law, you can reprint a small amount of text as long as […]
What has been most surprising about being an author?
This month we asked nonfiction authors to answer this question: What has been most surprising about being an author? Here’s what they had to say: Dr. Jo Lukins I had not anticipated the personal learning through the process of writing my book. I had fully expected to be immersed in the content of the book, […]
Literary Agent Interview: Jeff Kleinman
Agent Name: Jeff Kleinman Agency Name/Location: Folio Literary Management Agency Link: www.foliolit.com Social Media Links: Jeff FB: https://www.facebook.com/jmkagent Jeff LinkedIn: https://www.linkedin.com/in/jeff-kleinman-2542875a/ Folio Twitter: @FolioLiterary Folio FB: https://www.facebook.com/FolioLit/ Folio Instagram: @folioliterary Nonfiction Genres Represented: Mostly narrative nonfiction (love projects with a historical or animal-related bent), but also memoir, health, parenting, aging, nature, pets, how-to, nature, science, […]
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