Revenue Streams for Authors

Planning a Successful and Profitable Book Tour by Charmaine Hammond

Planning a Successful and Profitable Book Tour by Charmaine Hammond

There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]

How to Find More Buyers by Brian Jud

How to Find More Buyers by Brian Jud

When I ask authors to describe their target readers the most frequent response is “everybody who likes (their topic).” It is difficult, time consuming and expensive to market to everybody. Defining your primary target readers and buyers is a basic, required task for selling books. But if you limit your marketing to those people you […]

The Life-Changing Effects of Passive Income from Book Royalties for Self-Publishers by Gregory Diehl

The Life-Changing Effects of Passive Income from Book Royalties for Self-Publishers by Gregory Diehl

As much as you may be motivated to write your book as an expression of your deepest thoughts or to deliver a potent message to other people, you (literally) cannot afford to neglect its entrepreneurial requirements and rewards. At all times, authors should be aware of how much their books are selling for at retail, […]

Author Speaker Website Examples

Author Speaker Website Examples

For ideas on how to build a great author/speaker website, here are some sites to investigate. Note that some speakers use their personal names for their sites while others build their sites around the theme of their business. Patrick Schwerdtfeger, Big Data: https://www.patrickschwerdtfeger.com/ David Newman, Marketing: https://www.doitmarketing.com/ Marsha Egan, Productivity and Leadership: https://www.marshaegan.com/ Peter Rosenberger, […]

Top 10 Revenue Streams for Authors

Top 10 Revenue Streams for Authors

Are you ready to add more revenues to your author business? Here are the top ten ways authors can earn more money. 1. Coaching/Consulting Becoming a coach or consultant is often a logical step for authors who want to help others. Building a program based on content from your book can become a wonderful revenue […]

Selling Books to Business Buyers? Think Small by Brian Jud

Selling Books to Business Buyers? Think Small by Brian Jud

Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies. These businesses approximately 80% of all companies in the U.S. and they have the same needs as their […]

7 Smart and 7 Dumb Reasons to Speak for Free

7 Smart and 7 Dumb Reasons to Speak for Free

Should you speak for free?  Yes – if you do it in front of the right people who are in the right room for the right reason… And along the way to answering this question in more detail, you’re also getting your 80-20 Speaking-as-Marketing strategy so let’s dig in… Research from professional services marketing firm Rain Today shows […]

Transitioning to Paid Speaking

Transitioning to Paid Speaking

If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]

The Benefits of Selling at Local Events by Brian Jud

The Benefits of Selling at Local Events by Brian Jud

Selling books at local events such as craft fairs, gift shows and Holiday celebrations can help you make some money as it provides additional benefits. Here are several reasons you might want to attend these events. You can sell personally autographed books on a non-returnable basis at full price If you sell 50 books, each […]

How to Sell Your Book to Colleges for Use in Courses

How to Sell Your Book to Colleges for Use in Courses

One of the many benefits of writing nonfiction is that we can educate our readers. Whether we do that with a how-to guide, a memoir, history, science, or other kind of reference book, many well-written nonfiction books have the potential to be adopted into curriculum for college courses. Getting colleges to adopt my books as […]