Event Date: September 26, 2018 | Time: 10AM PT / 1PM ET Join us as Drew Gerber discusses Publicity Secrets to Capture Traditional and Online Media Attention. About Drew Gerber Nomad CEO Drew Gerber is an explorer in both his life and on the map. He spends his time positively impacting communities where he renovates […]
Event Date: October 3, 2018 | Time: 10AM PT / 1PM ET Join us as Ally Machate discusses How to Compile an Anthology Book. About Ally Machate Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her experience and insider knowledge of the industry to lead serious […]
Event Date: October 10, 2018 | Time: 10AM PT / 1PM ET Join us as Cristen Iris shares Secrets to Writing Authoritative and Compelling Nonfiction. About Cristen Iris Cristen Iris is a results-oriented developmental editor, book collaborator, and ghostwriter who works with ambitious clients, literary agents, and traditional and indie publishers to produce high-quality books […]
Event Date: October 17, 2018 | Time: 10AM PT / 1PM ET Join us as Lisa Romeo discusses How to Sell Your Book to Small Presses and University Publishers. About Lisa Romeo Lisa Romeo is the author of Starting with Goodbye: A Daughter’s Memoir of Love after Loss (University of Nevada Press, May 2018). Her work is listed […]
Event Date: October 24, 2018 | Time: 10AM PT / 1PM ET Join us as Joey Garcia discusses How to Get Media Coverage in Your Own Backyard. About Joey Garcia Joey Garcia created opportunities through her book tour, including new gigs as a Relationship Expert for a network television station and as an iHeart Media […]
Event Date: October 31, 2018 | Time: 10AM PT / 1PM ET Join us as Corey Walker shares how to Master Instagram Strategies for Authors. About Corey Walker Corey Walker is the owner of The Marketing Specialist, a digital marketing agency in El Dorado Hills, California. She is also the co-author of Instagram for Business […]
How to Get Top Authors to Give Endorsements for Your Book
In the months before your book is published, you should begin reaching out to fellow authors to request endorsements. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. While you may think that big-name authors are untouchable, that hasn’t been […]
Elements of a Speaker One-Sheet
If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event, and also available for download from your website. There are a […]
How to Setup a Pre-Sale Campaign for Your Print Book and Ebook
A strong book launch campaign can have many benefits: Generate word-of-mouth Rack up book reviews Get the attention of industry pros (literary agents and editors), potential clients, peers, media, and anyone else you want to impress Put some money in the bank Bring new life to backlist titles (previous books you’ve authored will usually get […]
Member of the Week: Steven Hall, author of The Seven Tools of Healing
Author Name: Steven M. Hall, MD Book Title: The Seven Tools of Healing: Unlock Your Inner Wisdom and Live the Life Your Soul Desires Synopsis This book contains the meat of what I’ve learned about healing from over 33 years of integrative medical practice. It explains why most of what we do to help ourselves […]
How to Get Top Authors to Give Endorsements for Your Book
In the months before your book is published, you should begin reaching out to fellow authors to request endorsements. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. While you may think that big-name authors are untouchable, that hasn’t been […]
Elements of a Speaker One-Sheet
If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event, and also available for download from your website. There are a […]
How to Setup a Pre-Sale Campaign for Your Print Book and Ebook
A strong book launch campaign can have many benefits: Generate word-of-mouth Rack up book reviews Get the attention of industry pros (literary agents and editors), potential clients, peers, media, and anyone else you want to impress Put some money in the bank Bring new life to backlist titles (previous books you’ve authored will usually get […]
Checklist of Items to Take to Speaking Engagements
When you’re invited to speak at an event, you are usually offered a display table where you can sell your books or display promotional materials (and if you aren’t offered one, be sure to ask!). Here is a checklist of items to bring along to ensure you’re prepared. Large rolling suitcase—This makes it easy to […]
PR Secrets to Capture Traditional and Online Media Attention
I know this might sound weird coming from a CEO of a PR agency, but PR is not rocket science. Now, don’t get me wrong, PR is just like anything in business — knowing how to do something only takes you so far and doesn’t necessarily ensure your success. Take writing a book, for example: […]
How to Write like a Historian… Without Actually Being One by Laura Suchan
“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling (1865- 1936) As part of the advanced memoir writing class I teach, one of the assignments is for the participants to write a brief narrative linking their family history to historical events happening on a local, national or international scale. […]
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