Introduction Letter – This should address the contact by name and thank him/her for their consideration.What Corporate Sponsors Want from Authors

Meet the Author – Introduce yourself as an authority in your field, featuring brief career highlights.

Areas of Expertise – List topics that you specialize in.

Influencer Platform Overview – Describe in detail your audience reach. This can include any or all of the following:

  • Website/blog traffic statistics
  • Social media following numbers
  • Mailing list subscribers
  • Podcast listeners
  • Number of speaking engagements and people reached annually
  • Members of a private group that you manage
  • Subscriber statistics for any publications that you write for

Credentials – Mention any and all relevant details including:

  • Degrees and certifications
  • Awards received
  • Book titles you’ve authored
  • Media mentions
  • Current and previous sponsor partners

Links – Include a list of your website and blog links (if more than one), plus links to all social media accounts.

Images – Include relevant images, including book covers, a professional author photo, info graphics, screen shots and anything else that may enhance your proposal.

Contact Information – Always include your direct phone number (cell is fine), mailing address, and email address.

Call to Action – Ask the reader to take a next step, such as schedule a call with you to discuss in greater detail.

Custom Pitch – If you have specific ideas for ways that you can work with a specific sponsor, detail your pitch and how it will help them accomplish their goals.

Note: Be sure to have your proposal professionally edited and designed by a graphic designer.

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