Introduction Letter – This should address the contact by name and thank him/her for their consideration.
Meet the Author – Introduce yourself as an authority in your field, featuring brief career highlights.
Areas of Expertise – List topics that you specialize in.
Influencer Platform Overview – Describe in detail your audience reach. This can include any or all of the following:
- Website/blog traffic statistics
- Social media following numbers
- Mailing list subscribers
- Podcast listeners
- Number of speaking engagements and people reached annually
- Members of a private group that you manage
- Subscriber statistics for any publications that you write for
Credentials – Mention any and all relevant details including:
- Degrees and certifications
- Awards received
- Book titles you’ve authored
- Media mentions
- Current and previous sponsor partners
Links – Include a list of your website and blog links (if more than one), plus links to all social media accounts.
Images – Include relevant images, including book covers, a professional author photo, info graphics, screen shots and anything else that may enhance your proposal.
Contact Information – Always include your direct phone number (cell is fine), mailing address, and email address.
Call to Action – Ask the reader to take a next step, such as schedule a call with you to discuss in greater detail.
Custom Pitch – If you have specific ideas for ways that you can work with a specific sponsor, detail your pitch and how it will help them accomplish their goals.
Note: Be sure to have your proposal professionally edited and designed by a graphic designer.
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