What Corporate Sponsors Want from Authors

While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think.  Corporations aren’t looking for a bargain. First, you should know that big companies have equally big budgets. On average they allocate 10% to 15% of profits toward marketing […]

Tapping the Ebook Goldmine (no, NOT Kindle…): Turbo-charging the Profitability of Your Non-Fiction Title by Peter Bowerman

(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]

10 Ways to Build Your Mailing List–and the Number One Way to Build it Quickly

Every author needs to build an email list. When someone gives you their email address, they are giving you permission to market to them. This can be incredibly powerful when you’re launching a new book, promoting events or aiming to sell new products and services. And while email marketing is as powerful as it ever […]

Ways Corporate Sponsors Want to Work with Nonfiction Authors

One big benefit of being an author and cultivating an audience is that you can attract corporate sponsors. This essentially means that corporations will give you money to help them reach your audience. I have personally worked with over a dozen corporate sponsors in recent years and have earned well into the six figures from […]

Making Your Work Rejection-Proof: How 8 Kinds of Readers Will Help You Make Every Word Count by Michael Larsen

1. Friends and family: You need and deserve encouragement; let your friends and family give it to you. They will tell you they like your work because they like you. What are friends and family for? 2. Writers: Offer to critique their work in exchange. What you learn from the work of others and from […]

Advertise Your Book on a Low Budget Using Technology by Clinton Loomis

Advertising your book seems to be a great deal when you are low on marketing budget but no need to worry anymore as, it can be done for free with technology. 1.GUEST POSTS There are a great many blogs which are completely based on books and a few of them are supposed to promote books […]