Course: Launch Your Book Publicity Campaign in 21 Days (DIY PR)

The Nonfiction Authors Association is excited to bring you this live online course with Drew Gerber, CEO of Wasabi Publicity.

Dates: Thursdays, August 27, September 3, September 10

Time: 10am PDT / 1pm EDT

Duration: Each session lasts up to 75 minutes and includes live Q&A with the instructor

Location: Your home or office–this event is virtual and will be delivered by live Zoom webinar

Course Overview: Launch Your Book Publicity Campaign in 21 Days (DIY PR)

In this hands-on workshop, Wasabi Publicity CEO, Drew Gerber, will walk you through step by step the who, what, when, and where to launch a successful PR campaign in 21 days.

WEEK 1: Clarity

Every successful PR campaign begins with clarity. You’re unique. Sometimes it’s difficult to see that, but it’s true. You just need someone to show you the water you’re swimming in. We help you uncover how the pieces of your life – your experiences, education, and projects – all weave together into a powerful message that clearly communicates the value you bring to the media.

• Our proven approach to quickly find your unique value, and how to communicate it clearly to the media.
• How to put your best foot forward to grow your authority, income and influence.
• The one tweak that landed a full-page feature in OUTSIDE magazine and created a bestseller.
• What the media really wants.

WEEK 2: Introducing Yourself to the Media

The PR world is noisy and the media have a lot of choices, so you need to put your best foot forward and grab their attention.

• How to organize media materials for the best results.
• How to find media contact information.
• What you should always include in a pitch.
• How and when to follow up with the media.

Course Instructor: Drew Gerber, CEO of Wasabi Publicity

WEEK 3: Mastering the PR Game

You’ve done all the hard work to land a media placement. Maybe you’re being interviewed for a magazine article, joining your local radio morning hosts, or appearing on a talk show. However big or small, let’s make sure they end up wanting more of you.

• Learn the interview dance.
• Craft soundbites that promote without over-promoting.
• What puts you on the top of the list for TV producers.
• Capture and leverage your media coverage.

About Drew Gerber

Wasabi Publicity is a global, full-service PR company that supports authors who strive to make a difference. Whether it’s branding, traditional PR or social media marketing, every campaign is instilled with passion, creativity and brilliance to powerfully launch books into the world. For 30 years, CEO Drew Gerber has been inspiring those who want to make a difference. A member of Forbes Agency Council, Drew is the author of “Destination Aha! Becoming Unstuck in Life and Business.” He lives in Budapest, Hungary, with his husband and rescue dogs, Brodee and Koki.

Are you a member yet? Join when you register for this course.

This course is brought to you by the Nonfiction Authors Association, a vibrant and content-rich educational community for writers to connect, exchange ideas, and learn about writing, publishing, promoting and monetizing nonfiction books. With over 14,000 members around the globe, NFAA helps writers de-mystify the publishing industry, sell more books and generate profits. Membership options are available with course registration.

Authority Membership Benefits:

• Media Leads for Authors: A round-up of podcasts, blogs, and other media outlets seeking guest contributors, delivered to your inbox every Friday
• Weekly Educational Teleseminars: Featuring industry pros, plus event recordings archived for one year
• Exclusive Content: Templates, checklists, worksheets, and other content released weekly
• Private Community: Access to our active members-only Facebook group
• Marketing Homework: Quick tips sent via email every Monday
• Meet the Members Program: Share your book announcements with our entire mailing list, plus get featured on our blog and social media networks reaching 100k+
• Chapter Meetings: Complimentary admission to any NFAA local chapter meeting across the U.S. and U.K.
• Partner Discounts: IngramSpark, Lulu, Findaway Voices, Office Depot, PR Newswire, ProfNet, Foreword Reviews, and more
• Member Discounts: Save on the Nonfiction Book Awards, Nonfiction Writers Conference events, online courses and our exclusive Author Toolkits

Annual Authority Membership Rate: $290

VIP Membership Benefits:

VIP membership is our “all-you-can eat” plan with FREE access to our premium content including Platinum access to the Nonfiction Writers Conference events twice yearly, including all recordings and transcripts, free access to the Ultimate Author Marketing Course, Ultimate Author Toolkits and the Nonfiction Writers Conference Greatest Hits.
Total added value: $1,649!

Annual VIP Membership Rate: $690

Are you ready to launch your own media campaign, contribute interviews to print, radio and television outlets, and sell more books?

There are thousands of media outlets seeking experts to interview, and as an author, you’re an AUTHORity in your field. This content-rich course, led by professional publicist Drew Gerber, will help you understand the world of publicity so that you can create your own effective PR campaigns, land interviews, and build an impressive media resume.  Don’t miss out on this fantastic opportunity created exclusively for nonfiction authors!

Course Details

Dates: Thursdays, August 27, September 3, September 10

Time: 10am PDT / 1pm EDT

Duration: Each session lasts up to 75 minutes and includes live Q&A with the instructor

Location: Your home or office–this event is virtual and will be delivered by live Zoom webinar

Course Rate, non-member: $250
Member Rate, Authority & VIP: $167.50 (Visit your member discount page for 33% off discount code.)

Powerful Student Bonus

Students will receive the 21-Day PR Action Guide, a 182-page downloadable PDF document that takes you through every step in launching your campaign. From crafting your pitch to preparing your talking points, and everything in between. This comprehensive guide also includes sample pitches, web pages, interview questions and more. The value you will find here is worth the cost of the course alone!

Questions or prefer not to register online? Please contact us.