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Live Courses Beginning October 2022

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Author Branding Workshop
MEDIA TRAINING COURSE FOR AUTHORS

Self-Study Courses

BOOK PUBLISHING MASTER COURSE AND CERTIFICATIONBook Publishing Master Course with Optional Professional Certification

This content-rich program lasts six weeks and takes participants step-by-step through the process of creating professionally-produced books. Students learn about acceptable industry standards and how to walk through each of the many steps confidently. The course is offered live once or twice per year.

Our professional certification program is available to book coaches, virtual assistants, publishing industry professionals, and anyone who is interested in a career in book marketing. Upon completing six quizzes with a score of 80% or higher, certification is achieved and the participant receives a listing in our recommended resources directory for one year, a gold foil certificate, a digital seal to use in marketing, and access to special templates and worksheets.

Learn more about the Book Publishing Master Course

BOOK MARKETING MASTER COURSE AND CERTIFICATIONThe Book Marketing Master Course with Optional Professional Certification

Our signature course sets a high standard for book marketing education. Open to new and experienced authors, this content-rich program lasts six weeks and is offered live just once or twice per year. Topics covered include planning a book launch, building an audience online and off, beta readers, book reviews, and advanced strategies that get results.

Our professional certification program is available to book coaches, virtual assistants, publishing industry professionals, and anyone who is interested in a career in book marketing. Upon completing six quizzes with a score of 80% or higher, certification is achieved and the participant receives a listing in our recommended resources directory for one year, a gold foil certificate, a digital seal to use in marketing, and access to special templates and worksheets.

Learn more about The Book Marketing Master Course.

The Book Publicity Master Course with Optional Professional Certification

This exclusive course is delivered by professional publicist Joanne McCall. She shares an array of insider tips and strategies to help you land media interviews for yourself or your clients. Open to all experience levels, this intensive course lasts six weeks. You will learn how to craft effective media pitches, deliver interviews like a pro, locate media contacts, develop a media kit, and reach top media outlets.

Our professional certification program is available to book coaches, virtual assistants, publishing industry professionals, and anyone who is interested in a career in publicity. Upon completing six quizzes with a score of 80% or higher, certification is achieved and the participant receives a listing in our recommended resources directory for one year, a gold foil certificate, a digital seal to use in marketing, and access to special templates and worksheets.

Learn more about The Book Publicity Master Course.

BOOK PROPOSAL COURSEHow to Write a Book Proposal that Sells (Self-Study Course)

Learn how to write a stellar non-fiction book proposal from scratch with Literary Agent Jennifer Chen Tran. Originally delivered live as a three-week course, you will learn about the structure of a book-proposal and how to effectively craft the different sections of a book proposal, including the markets or audience section, competitive titles, platform, promotion and marketing, and other important considerations. Jennifer shares a variety of examples from proposals she has successfully sold to highlight the critical components of a persuasive proposal.

This program includes three video recordings up to 90 minutes each, sample book proposal that sold, a list of resources for finding a literary agent, and additional bonus materials. If your goal is to land a traditional book publishing deal and work with a literary agent, this course will get you on track to reach your goals.

Learn more about the course: Write a Book Proposal that Sells

AMAZON-ADS-MASTER-COURSE

Amazon ads master course (self-study)

This 3-week course will help you develop a detailed plan for advertising your books (or your clients’ books) on Amazon. You will learn how Amazon’s pay-per-click ads work, how to identify relevant keywords for your ads, and how to monitor and adjust your ads for best performance. The Amazon Ads course is ideal for authors at all experience levels as well as publishing industry professionals who want to assist clients with Amazon advertising.

This course was originally delivered live and is available as a self-study program. It includes three video recordings, up to 90 minutes each, a bonus recording covering how to use Amazon’s automated ads system, and additional bonus items.

Learn more about the course: Sell More Books with Amazon Ads


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