Alan O’Rourke

Turn users from try to buy! You have 30 days to activate a user to a paying customer. The clock is ticking. What will you do?

This two chapter sample of the book looks at the email activation campaigns and strategies companies use to convert trial users to customers in the vital 30 days after sign-up.

==== What you will learn with this Book ====

Full page examples of every email used to convert a user, with the key call to action.

Learn how the leading web companies activate users with email.

This book is the A(activation) in Aarrr from Start-up metrics for pirates

Easy visual reference map to understand what messages get sent at just the right time.

The key activation metric - What is the one activity in your product and service that immediately hooks a user.



==== Who should read this book? ====

Entrepreneurs - who looking for ideas and strategies employed by successful companies to grow.

Marketers - looking at conversion optimization and to automate the sign up funnel and email workflow of their company.

Growth hackers & Product managers - focusing on product activation for first time users using post registration emails.

Designers - looking for email inspiration with strong calls to action.

Lead generators - Looking to convert the leads to paying customers


==== Examples =====
Software companies, Software as a service, Retail, E-Commerce


Catagories:
Marketing, Business, Online

Tags:
Autoresponder, email, newsletters, eblast, ezine, welcome email, welcome sequence, activation emails, lifecycle emails, email retention, Software marketing, Growth, Product Manager, Product Marketing, Sign-up, Saas activation, Growth hackers, E-commerce welcome email, Conversion, Examples