Alan O’Rourke
Most Recent Book Title
30 Days To Sell
Book Description
Turn users from try to buy! You have 30 days to activate a user to a paying customer. The clock is ticking. What will you do?

This two chapter sample of the book looks at the email activation campaigns and strategies companies use to convert trial users to customers in the vital 30 days after sign-up.

==== What you will learn with this Book ====

Full page examples of every email used to convert a user, with the key call to action.

Learn how the leading web companies activate users with email.

This book is the A(activation) in Aarrr from Start-up metrics for pirates

Easy visual reference map to understand what messages get sent at just the right time.

The key activation metric - What is the one activity in your product and service that immediately hooks a user.

==== Who should read this book? ====

Entrepreneurs - who looking for ideas and strategies employed by successful companies to grow.

Marketers - looking at conversion optimization and to automate the sign up funnel and email workflow of their company.

Growth hackers & Product managers - focusing on product activation for first time users using post registration emails.

Designers - looking for email inspiration with strong calls to action.

Lead generators - Looking to convert the leads to paying customers

==== Examples =====
Software companies, Software as a service, Retail, E-Commerce

Marketing, Business, Online

Autoresponder, email, newsletters, eblast, ezine, welcome email, welcome sequence, activation emails, lifecycle emails, email retention, Software marketing, Growth, Product Manager, Product Marketing, Sign-up, Saas activation, Growth hackers, E-commerce welcome email, Conversion, Examples
Additional Book Titles
50 monster ideas to get MORE website links & customers
Website #1
Amazon Page
Location (city/state/country)
Author bio
Alan is creative director at, and brings over ten years of award winning creative strategy and user engagement design to the company. Author and speaker, Alan previously ran one of Irelands leading design agencies where he was nominated for a BAFTA award. Alan later founded online marketing software company, building a user base of almost 30,000 users worldwide before selling the company. He is a graduate of business development in DIT but more importantly studied film and almost broke through to Hollywood playing snooker player number 2 but they didn’t show his good left side
Professional Speaker Topics
Email, Lean Startup, Start-ups, Business, Conversion, Customer development, Product development, Product management
  • Alan O’Rourke

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.