Scott A. Gardner

Scott A. Gardner
Scott A. Gardner
Profile Your Target Market
People hate to be sold, but they love to buy!

Somewhere out there is a group of people who either need or want to buy exactly what you’re selling. This target market (or target audience) may not even know you exist at this moment! By reading this book, you will learn:
How to construct a filter using demographic and psychographic data
How to build an avatar of your ideal customer or client
To look at your prospects and compare them to your avatar
How to enter the conversation already going on in their head, not as a sales person, but as a helping friend
If you know everything about your target market, you can craft your marketing messages so that prospects will think they “tripped over you by accident.”

Waste less time and effort, and make more money, by focusing on just the people who have the potential of becoming your best customers!
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Central NY State, USA
Scott A. Gardner has been involved with marketing since his first gig selling dried fruits and nuts from a mall kiosk in the early ’80s. While attending the University of Bridgeport (CT) for cinematography, he wound up taking a job as the marketing assistant for an international cutting and precision tool company.

However, you can’t say “he hasn’t looked back since.” With the development of better and less expensive technology, Scott regularly makes use of his background in film making shooting videos for his clients and himself. Editing is much easier now, since “cuts” are no longer literally made that way – with a razor and splicing tape.

At a very early age Scott had a love of reading, and of writing. He dictated his first story at age three, watching it banged out on an ancient manual typewriter at the kitchen table. He graduated to pencil and paper, then pens and notebooks, and still plans his books using 3×5 cards and notebooks. The actual writing happens on a variety of laptops, a Chromebook, and a Windows desktop.

All of Scott’s non-fiction books center on marketing. Like a geologist sees the world in terms of rock strata and the motion of the earth’s crust, he sees businesses in terms of promotion and outreach. It doesn’t matter if that business is hosting web sites, taking photos of kids or exotic dancing.

Scott’s major activity outside of running his business – Agile’ Marketing Services – is training and teaching traditional Okinawan goju-ryu karate-do. He and his wife Arlene both hold 4th degree black belt certificates, awarded by Seibukai Goju-ryu International out of Okinawa. It was when he realized that there were karate masters who had spent more years honing the physical basics than he’d been alive that Scott grasped how many business people ignored the basics of marketing. Most of his non-fiction work now centers on explaining and helping the reader or viewer develop and hone their marketing basics.

Scott’s occasional fiction appears under a variation of his name, S. Anthony Gardner.

Scott lives north of Syracuse, New York – just a leisurely train ride away from Toronto or, heading the other direction, from New York City. His wife is a mental health professional, although that hasn’t done him much good. They live in a large house on a small hill, across from a scout camp and a cemetery. They have two cats.