Genre
Most Recent Book Title
Too Big to Ignore: The Business Case for Big Data
Book Description
Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.
How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.
It's time to start thinking big.
In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.
Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.
It's time to start thinking big.
In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.
Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
Additional Book Titles
Why New Systems Fail
The Next Wave of Technologies
The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business
The Next Wave of Technologies
The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business
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Location (city/state/country)
Henderson, NV
Author bio
Phil Simon is a keynote speaker, recognized technology expert and the award-winning author of five management books, most recently Too Big To Ignore: The Business Case for Big Data. He consults companies on how to optimize their use of technology. He consults organizations on matters related to strategy, data, and technology. His contributions have been featured on NBC, CNBC, Inc. Magazine, BusinessWeek, The Huffington Post, The Globe and Mail, Fast Company, The New York Times, ReadWriteWeb, and many other sites.
Professional Speaker Topics
technology, business, data, strategy, disruption, management
Favorite Quote or Personal Motto
“Without music, life would be a mistake.”
― Friedrich Nietzsche, Twilight of the Idols
