How to Handle Shipping for Your Books

Shipping books is not something authors typically think about until their book is about to be released, but selling books directly is most profitable because you don’t have to give up 40% to 55% to retailers. If you want to sell books or other products directly from your website, you’ll need to develop a process […]

Resources for Hiring Freelancers

For years I’ve been saying that the more help I hire, the more money I earn. One of the best ways to grow your business is to hire people to help free up your time so that you can focus on what you do best. While you may think you can’t afford to hire help, […]

How to Compile an Awesome Anthology That Boosts Your Business

You’ve heard it before: Writing and publishing a quality book can help establish you as an expert, boost your visibility, and open the door to more opportunities such as speaking gigs and interviews. But when you’re already running your own business, who has time to write a book? Enter the anthology. An anthology is a […]

How to Get Top Authors to Give Endorsements for Your Book

In the months before your book is published, you should begin reaching out to fellow authors to request endorsements. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. While you may think that big-name authors are untouchable, that hasn’t been […]

Elements of a Speaker One-Sheet

If you’re just getting started in professional speaking, one of the most important pieces of marketing collateral you will need is a speaker sheet. This is a simple document that can be given to those who would book you to speak at an event, and also available for download from your website. There are a […]

How to Setup a Pre-Sale Campaign for Your Print Book and Ebook

A strong book launch campaign can have many benefits: Generate word-of-mouth Rack up book reviews Get the attention of industry pros (literary agents and editors), potential clients, peers, media, and anyone else you want to impress Put some money in the bank Bring new life to backlist titles (previous books you’ve authored will usually get […]