Pete Williams
Most Recent Book Title
Cadence: A Tale of Fast Business Growth
Book Description
Cadence is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfil his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners―struggling to stay afloat. That all changes, fast, when an athlete he coaches teaches him how to turn the store’s profitability around with seven key “10% Wins.” Cadence uniquely communicates entrepreneur and advisor Pete Williams’s “7 Levers” approach to business growth through the vehicle of a story. Instead of offering a list of do’s and don’ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other. Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around.
Location (city/state/country)
Melbourne, Australia
Author bio
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Forbes Magazine recently said Pete is, "one entrepreneur today that every marketer should be modeling,” while Inc. Magazine describes him as, "a savvy marketing strategist."

And before being honored as "Australia's Richard Branson" in media publications all over the continent, Pete was just 21 years old when he sold Australia's version of Yankee Stadium, the Melbourne Cricket Ground, for under $500.

Since then, he's written the international smash hit How to Turn Your Million-Dollar Idea Into a Reality and Cadence: A Tale of Fast Business Growth. He's also created the companies Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

He's been announced as a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year program, a recipient of the 2017 Small Business ICON, the winner of the 2017 Australian Business Award for Marketing Excellence, the Global Runner-Up in the JCI Creative Young Entrepreneur Award, and was a member of SmartCompany's Top 30 Under 30.
  • Pete Williams

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