Market Research Resources

If you’re looking for data about an industry or you want to follow current trends, following are some resources to use. Trendwatching.com – Provides monthly reports on a wide variety of consumer trends. Wikipedia – The user-generated online encyclopedia may provide some details and stats for specific industries or keyword phrases. Beware, since this is […]

Get Your Words’ Worth by Brian Jud

Two concepts determine your relative success in answering questions during a television or radio performance: preparation and flexibility. In most cases you will not know the questions you will be asked during the interview. But if you understand your topic and know beforehand what you want to get across to the audience, you will be […]

How to Write Sales Copy for the Back of Your Nonfiction Book

If you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge. You have a very limited […]

New Benefits for NFAA Members: Media Leads, Content Archives, Partner Discounts

We have been hard at work developing new benefits for our Authority and VIP members: View Content by Topic Members have always had access to archived teleseminar recordings, weekly homework tips, and our exclusive templates, checklists, and other content. Now we’ve made it easier than ever to find the help you need because we’re now […]

How to Cite Sources in Your Manuscript

Nonfiction authors know the importance of citing sources in their work. But sometimes it can get confusing figuring out how to correctly quote and give credit to your sources within your text without losing your flow of thought. Fair Use Under Fair Use law, you can reprint a small amount of text as long as […]

What has been most surprising about being an author?

This month we asked nonfiction authors to answer this question: What has been most surprising about being an author? Here’s what they had to say: Dr. Jo Lukins I had not anticipated the personal learning through the process of writing my book. I had fully expected to be immersed in the content of the book, […]