Brad Borkan

Brad Borkan
Brad Borkan
When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic
When Your Life Depends on It focuses on the real life-and-death decisions made by early Antarctic explorers like Shackleton, Scott, Amundsen and Mawson.

The book reveals amazing lessons in leadership, team work, and sheer grit and determination that can help all of us make better decisions in our lives today. This can be especially useful when confronting adversity, building effective teams, and trying to succeed against the odds — all important skills in today’s world.

Endorsed by Sir Ranulph Fiennes (the greatest Polar explorer of our lifetime)
“A remarkable book”

Jonathan Shackleton (descendant of Ernest Shackleton)
“I held up my copy of When Your Life Depends on It at the end of my talk and said it was my “Polar Book of the Year.”

Jean Bartlett (longtime Arts & Features writer for California newspapers)
“Absolutely inspiring. To me this should be required life reading.”
London, UK
Brad Borkan is co-author of When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic. Brad’s interest in polar history started when he picked up an Antarctic book at the age of 8, at the local Public Library.

Brad has a graduate degree in Decision Sciences from the University of Pennsylvania, and has a fascination in how people and businesses can make better decisions. Brad has presented at Antarctic conferences in Norway, Ireland and the UK and appeared on cable TV in the US, and on internet radio talk programs.

Brad works for SAP, and he recently presented to 500 top employees of a Fortune 100 company using the ideas in the book.

The book is co-authored with David Hirzel, a California-based Antarctic historian. To learn more please visit www.extreme-decisions.com.
Leadership — Teamwork — Resilience — Decision Making — all in the exciting context of polar exploration.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill

  • Brad Borkan