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Most Recent Book Title
How to Get Great Book Reviews Frugally and Ethically
Book Description
How to Get Great Book Reviews Frugally and Ethically is the culmination of a nearly two decades Carolyn Howard-Johnson spent helping writers avoid pitfalls, misconceptions, and out-and-out scams perpetrated on unsuspecting authors . . . and helping them reach their dreams of great reviews, great book tours, and great launches. It turns out that How to Get Great Book Reviews is the essence for a successful marketing campaign that includes all those things and—more importantly—for building the readership necessary for a prosperous writing career.
Additional Book Titles
The Frugal Book Promoter, The Frugal Editor, Great Little Last-Minute Edits for Writers (wordtrippers), The Great First Impression Book Proposal, a series of HowToDoItFrugally books for retailers, and, yes, fiction and poetry.
Location (city/state/country)
Los Angeles, CA USA
Author bio
Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoter and The Frugal Editor won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethically is the newest book in her HowToDoItFrugally Series of books for writers.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.

The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her Web site is
Professional Speaker Topics
Suggestions for Carolyn’s Seminars,
Workshops, and Presentation Topics
Carolyn Howard-Johnson has nearly three decades experience planning and implementing trade show seminars. She has appeared on more than 300 radio and TV programs. She speaks on subjects aligned with poetry, This Is the Place, Harkening: A Collection of Stories Remembered, The Frugal Book Promoter: How to Do What Your Publisher Won’t and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success.

Savvy Marketing for Authors: It’s Never Too Late—or Early—to Hone Your Promotion Skills Because they don’t face the realities of today’s publishing world well before their books are released, even authors with superbly written books and prestigious publishers may find themselves facing unpleasant marketing surprises. This seminar helps writers brand themselves rather than “sell books.” Carolyn Howard-Johnson shares her experience as a former public relations professional and as the primary promoter of her own books in several genres. You’ll construct the marketing framework for your own book’s success. This plan can help you land an agent and publisher and may be used later by you—the author—your publisher or the PR professional you hire to coax an editor or producer to give you free exposure. Even seasoned authors will learn practical approaches to book promotion they never knew existed.

Bring the Dead Back to Life Using Your Genealogy and New Publishing Technology Now you’ve done the research, what next? Carolyn gives ten quick and easy ways that anyone can turn family history into bedtime reading for kids from 1 to 100.

Bringing The Dead Back To Life (Finding Memoir Material Under the Rug) So, OK. If you are a journaler, a scrapbooker, an iPhone camera user, or keep your family's genealogy you are already a fledgling memoirist and we need to talk! As the author of an award-winning novel (now out of print) and an award-winning book of creative nonfiction short stories (also now out of print), I am the one to help you find your story and inspire you to write it. If you aren't one of those things and have been toying with writing a memoir, but feeling hopeless, I have a few ideas for you, too.

Fighting Cultural Division with a Pen The most recent census made “cultural division” the newest buzzword. Carolyn talks about her life’s passion, fighting subtle prejudice before it explodes into news-making destruction.

Danger Ahead: Losing Women’s Rights in the New Millennium California voted to rescind their affirmative action statutes. US foreign aid was withdrawn from countries that offer family planning services to their underprivileged. Recent studies show that the gap between salaries for men and women has improved little since the 50s. Carolyn reminisces about what it was like to nurture a career against political and cultural odds, and shares her concern that women under 30 may forget women’s history and let their new rights disintegrate.

What You Always Wanted to Ask about Mormons But Were Afraid to Ask There is widespread misunderstanding about Mormons and the state of Utah because people hesitate to ask. Carolyn lovingly shares questions she has been asked about her home state and takes questions from the audience.

Polishing A Novel Involves More than Removing the Blemishes Carolyn shares nifty little tricks of the trade for tweaking a novel that come from articles she has written like “How to Make Leaden Adverbs into Metaphorical Gold” for SPAN’s national newsletter and her multi award-winning book now in its second edition, The Frugal Editor.
Favorite Quote or Personal Motto

“Careers that are not fed die as readily as any living organism given no sustenance”

  • Carolyn Howard-Johnson loves radio--online or in-studio!

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