Selling Books to Business Buyers? Think Small by Brian Jud

Some authors do not sell to non-retail buyers because they are intimidated by corporate marketing professionals. If that is the case with you, start small. Begin your non-retail selling journey by calling on buyers in small companies. These businesses approximately 80% of all companies in the U.S. and they have the same needs as their […]

What You Need to Know Before Your Pitch the Media

I’ve been saying for years that though press releases have long been the standard way to pitch media, they aren’t always the best way. You should know that reporters, editors, and producers NEED story ideas. In other words, they need you as much as you need them. Yes, it’s perfectly okay to reach out to […]

7 Smart and 7 Dumb Reasons to Speak for Free

Should you speak for free?  Yes – if you do it in front of the right people who are in the right room for the right reason… And along the way to answering this question in more detail, you’re also getting your 80-20 Speaking-as-Marketing strategy so let’s dig in… Research from professional services marketing firm Rain Today shows […]

Advice for New Authors from the Experts

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say!  NFAA: What advice would you offer to new authors just getting started?  JOANNE MCCALL New authors are filled with questions, particularly when it comes to promoting their books. “When […]

Transitioning to Paid Speaking

If you want speaking to become a revenue stream for you, start by getting as many free engagements under your belt as possible. Then begin reaching out to companies and conferences that need speakers. Professional speakers typically earn $2,500 to $10,000 and up for a keynote presentation, plus travel expenses. It can be a lucrative […]

Using Social Media to Engage Your Audience

We asked nonfiction authors, what is your favorite social media outlet and how do you use it to engage your audience? Here is what a couple of authors had to say: Leticia Mooney Twitter is still my favourite social media channel, despite how it has changed over the past 10 years. I use it to […]