Lisa Friedman
Most Recent Book Title
Creating Value with CO-STAR: An Innovation Tool for Perfecting and Pitching Your Brilliant Idea
Book Description
There is a special kind of magic when it comes to innovation: Innovators develop breakthrough solutions that are often surprising and deliver hope for a better future. They create the next generation of products and services; they fix processes that are broken; they find resources where others languish; they open new markets and sometimes give birth to entirely new industries. While it may appear that innovation success is simply based on creative new ideas, this how-to guide shows that there is an underlying discipline for turning raw ideas into powerful value propositions — a discipline that anyone can learn, from individuals to entire companies and innovation networks.

This handbook introduces CO-STAR, an innovation tool and set of practices that can help you:
- Identify significant new opportunities to create compelling customer value
- Capture the essence of your idea and communicate it quickly and clearly to others
- Collaborate with others to build collective expertise and intelligence into your solution

Entrepreneurs, innovators, and funders alike can use CO-STAR to build and successfully pitch value propositions that are smart enough to launch market-worthy new ventures, and strong enough to make a difference.
Additional Book Titles
The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action. San Francisco: Wiley Publishers, Jossey-Bass Business and Management Series, 1998).

Two opening chapters to an 800-page innovation textbook published by McGraw-Hill in 2014. These are also sold as stand-alone booklets and ebooks:
-- Creating Your Innovation Blueprint: Building a Roadmap to the Future,
-- Leading Innovation: Ten Essential Roles for Harnessing the Creative Talent of Your Enterprise
in: Gupta, Praveen and Trusko, Brett, editors. Global Innovation Science Handbook. McGraw-Hill Education, 2014.
Location (city/state/country)
Palo Alto, CA USA
Author bio
Lisa Friedman, Ph.D., is a co-founder of the Enterprise Development Group (EDG), an international innovation strategy and management firm based in Palo Alto, CA — in the heart of Silicon Valley. Lisa is also a well-known speaker and author in the fields of innovation leadership and best practices.

Lisa's writing describes the innovation tools and practices that EDG uses with icon companies around the world — companies who are current leaders in their field, who also want to ensure that their people create the next generation of products and services in their industry. EDG has worked with a wide range of clients including: Apple, AXA insurance, the BBC, Danish Broadcasting, Discovery Communications, ITRI (Industrial Tech Research Institute - Taiwan), Kaiser-Permanente, SRI, Stanford University, SBB (Swiss Railroads), Swisscom, Texas Health Resources, University of California, the U.S. Air Force, and many more.

Lisa also leads EDG's Silicon Valley Innovation Tours, bringing leaders from around the world to Silicon Valley to meet startup founders and tech company executives and innovators. Participants get a preview of breakthrough products and services, have conversations with the people who are working to create the future in their industries, and integrate their learning into an Innovation Blueprint for moving forward.

Lisa is currently finishing her latest book, Facing Dangerous Genes that, like double strands of DNA, intertwines her own personal genetic journey with the larger story of the genetic revolution in medicine.
Professional Speaker Topics
Leading Innovation

Silicon Valley Innovation Best Practices

Creating Your Innovation Blueprint - Building Your Roadmap to the Future

Perfecting and Pitching Your Brilliant Idea (for innovators, project teams, and start-up founders)

The Genetic Journey - The Experience of Facing Dangerous Genes (talk designed for patients and families or for medical professionals).
Favorite Quote or Personal Motto

Everything we see today is just the beginning.

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