H. Roy Austin
Most Recent Book Title
The Alligator Business Solution - Small Business Competitive Advantage
Book Description
Do you want to take your small business to the next level? The Alligator Business Solution will:

1 Coach you to establish a solid foundation for future growth
2. Teach you how to find the right employees and retain the great ones.
3. Enable you to understand your accounting and learn how you can use the numbers to your advantage
4. Help you understand the fundamentals of marketing
5. Improve the efficiency of your operations.
6. Learn the hidden "S" secret to goal setting.

Most business books are not applicable to small businesses. The Alligator Business Solution interviewed 18 successful small businesses and is filled with their stories, humor, and practical exercises to enable the reader to extract the material in the book into actionable solutions.
Location (city/state/country)
Bluffton, SC
Author bio
H. Roy Austin, CPA, CMA, MBA
Managing Principal, Rockwell Business Solutions, LLC
Websites: rockwellbusinesssolutions.com; alligatorbusinesssolution.com
rockwell@hargray.com; 843-597-4826
In 2007, Roy Austin founded Rockwell Business Solutions, LLC (RBS), to provide coaching, mentoring, and seminars for small businesses. His passion is helping small business owners achieve their vision and potential to advance their business to the next level. RBS provides outsource CFO services, business coaching and development, speaking, and negotiations with partners, vendors, and banks. Clients include Crescent Investments, Inc.; Cargo Group; Cargo Transportation Services; Unisource Mortgage; Blue Diamond Pool & Spa.; Bottles Up.; Atlas Surveying.; Cornerstone Physical Therapy; Live Oak BBB; and D. J. Powers, to name a few. Through his involvement in BNI (Business Network International) and other groups, he has worked with hundreds of small businesses. Roy is a coach, not a consultant. Consultants tell you what to do; Coaches teach you how to do!
Roy is author of The Alligator Business Solution – Small Business Competitive Advantage, released March 28, 2017. The book is a user manual for small businesses and covers all major business functions an owner must manage. Roy’s experience, education, and community service provide a wealth of information for his readers and clients. He has extensive speaking experience locally, regionally, and nationally, as well as corporate workshops and off-sites. Coach Roy’s credentials include:
• Chief Financial Officer for D.J. Powers, Inc., a third party logistics provider: 2002 to 2009.
• Controller for Savannah Manufacturing, an aseptic drink manufacturer.
• 29 years with Eastman Chemical Company, Kingsport, TN, in various accounting, sales forecasting, and market research assignments.
• B.A. in Economics, minor in Math - Bethany College in West Virginia.
• M.B.A. in Marketing, minor in Management - Michigan State University.
• Founder and Chair (for 10 years) of the Savannah CFO/Controllers Council, which has grown to over 450 senior financial executives since its inception in 2004.
• “Financial Executive of the Year” in 2004, awarded by the Florida Council region of the Institute of Management Accountants.
• Active with the Savannah Chapter of Institute of Management Accountants (IMA).
• Member Global Institute of Management Accountants Small Business Financial & Regulatory Affairs Committee.
• Former Board of Directors/Treasurer - Bluffton, SC, Chamber of Commerce.
• Business Network International (BNI) Gold Club Member.
• Member Savannah Small Business Chamber of Commerce.
• Founder of Libraries For Kids, a nonprofit supplying books to rural schools in Kenya and other countries that don’t have access to the internet.
• Prior extensive volunteer work with the Tennessee Department of Corrections & CASA. John R. Hay House named a building in his honor – “Roy Austin Day Reporting Center.”
• Vietnam Veteran – 3 Bronze Stars, 2 Army Commendation Medals.
Professional Speaker Topics
Leadership - Why Should People Follow You
Building a Solid Business Foundation
Small Business Best Practices
Marketing Fundamentals
Finding the right employees and keeping the stars
Understand Accounting and Know How to use the numbers
Favorite Quote or Personal Motto

We have each been given a bag of tools, a formless rock, and a set of rules. And each must make ere life is flown, a stumbling block or a stepping stone. Walt Whitman

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