Dr Jacqueline Jeynes
Most Recent Book Title
Targeting the Mature Traveler: Developing Strategies for an Emerging Market
Book Description
Aimed at professionals and students in Tourism & Travel/ Marketing, it provides statistical outline of the Mature travel sector, how they decide and book travel, current & future trends and destinations, strategies to reach them. The focus is on defining the mature traveler - not enough to say 50+ age group - what they state they are actually looking for from a provider, how they use advertising material & social media, where they want to go in the future. It also considers the impact of over-tourism and environmental impact, so future strategies need to consider these too.
Additional Book Titles
Before Hiroshima: Forgotten Prisoners of War in Japan, Burma and the Far East
Walking Wales: the Art Lover's guide to Wye Valley Way
10 Ps of Managing Risks Post-Brexit: 10 Basic Principles
Peg Loom Weaving: all you need to know to get started
Felt Making: all you need to know to get started
4 small Art Resource photo-books
Website #1
Location (city/state/country)
Ceredigion, Wales UK
Author bio
I have been writing reviews and longer reports for Silver Travel Advisor for more than 6 years and am a regular contributor for them. I write reviews wherever and whenever I travel, including hotels, restaurants and attractions, especially food and wine-tastings. Recent reviews include Wine Tasting in Bordeaux, vineyard visit in Malta, across Canadian Rockies by train, river cruise of the Rhine, Aida opera in Verona, and Zip World in Wales.
The “Walking Wales: Art Lover’s Guide to…” series is based on long-distance treks I have completed, my journals and photographs, plus old paintings of places along the route courtesy of National Library of Wales. I have completed long-distance treks for charity in Venezuela, Cuba and Sicily.
Having completed full-time B.Ed(Hons) degree in 1985, I started my own Management Training Consultancy 1987 – I have an MBA and my PhD is on health and safety in small firms. At the same time, I was distance learning tutor with the OCA on history of art modules, completing a BA (Hons) in Creative Arts (2011) based on creative writing and printmaking. I am author/tutor on 4 Distance Learning History of Art courses for Aberystwyth University.
I was an international Speaker & Presenter for many years – including UN Congress on Women in China - representing small firms and women entrepreneurs, and after writing articles in a range of magazines and journals, had my first book published in 2000. I started my own small publishing company in 2015.
I have been married to Leslie for 38 years, have 5 sons plus 3 stepchildren, 24 grandchildren between us and 5 great-grandchildren. We live near the sea in Wales in UK.
Professional Speaker Topics
The Mature Travel Market - how to reach the 50+ sectors
Managing Risks in a small business
Writing Non-Fiction
Self-publish or go with a traditional publisher? Both options can be viable
Favorite Quote or Personal Motto

If you don't make plans, nothing happens. If you make plans, maybe only half of them will happen, but that's a bonus!
You are never too old to learn new skills

  • Dr Jacqueline Jeynes

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