Jason Falls hosts virtual events, live streams and more
Most Recent Book Title
Winfluence - Reframing Influencer Marketing to Ignite Your Brand
Book Description
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how―more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective―not short-term, one-off executions.
Additional Book Titles
No Bullshit Social Media (Que, 2011); Rebel's Guide to Email Marketing (Que, 2012)
Location (city/state/country)
Louisville/Kentucky/United States of America
Author bio
Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He loves the kick-ass state of Kentucky, sports and bourbon.
Professional Speaker Topics
Digital Marketing, Influencer Marketing, Social Media Marketing, Public Relations
Favorite Quote or Personal Motto

"Always carry a flagon of whiskey in case of snakebite and furthermore always carry a small snake." - W.C. Fields

  • Jason Falls has keynoted events on three continents and in eight countries

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