Renaissance logo
Services Offered
Book & business development publicity, from-scratch book development, publication, and promotion
Most Recent Book Title
(see website for client's titles)
Location (city/state/country)
Sierra foothills, CA (1 hour from Sacramento)
Author bio
With over 20 years in the publishing trenches, I've been on both sides of the publishing equation -- traditional as well as self-published -- and as a longtime book publicist I also specialize in harnessing the power of publicity to help shine a light on my client's accomplishments. Bookings include: CNN, People, L.A. Times, U.S. News & World Report, Entrepreneur, et al.

In also comprehensively developing nonfiction and memoir titles from scratch for clients, key marketing elements are already being identified and baked into the pie so to speak AS the book is being developed. Another specialty of mine includes researching and obtaining high profile endorsements for a book's back jacket and other launch-related marketing. All work is highly tailored to each client/book's unique needs, and will be geared to YOUR ideal audience vs. the one-size-fits-all orientation so common today – including specialty distribution guidance to, again, help YOUR book find it’s just-right reader (in addition to Amazon, et al.). Assistance also available for authors who are or aspire to be guest speakers.

Here's a roster of specific aspects of book development I can assist you with (pasting in from this webpage on my site which outlines my work with authors:


Strategic, creative & technical assistance

Guidance on which route to take: traditional publishing or self-publishing -- including overview of the complexities of trade book distribution, e.g. physically getting a book onto shelves in brick-and-mortar stores, etc.

Competitive market research and development of book proposals including innovative strategies for maximum exposure on Amazon

Writing assistance, ghostwriting, manuscript development, novelization projects (e.g. film scripts-into-books)

Proofing, editing, interior layout, cover design, and the all-important marketing copy (back jacket)

Acquiring endorsements, reviews

Liaison and advisory services for whatever publication route is selected including overseeing all aspects of digital self-publishing projects


Launch & aggressive promotion -- after all, no one can buy a book if they don't know it exists!

Customized press kits (including a crossover business development component when relevant)
Seasoned publicist for tailored media campaigns: local, regional, national

Targeting of niche populations in marketing your title to its ideal audience and driving book $ales

Production of book "trailer" videos, speaker's videos, plus editing of TV and radio interviews into compilation clips

Cross-promotional strategies to incorporate other aspects of your business/professional goals with your book marketing campaign (including pursuit of guest speaking opportunities, etc.)
Favorite Quote or Personal Motto

“It matters not what someone is born, but what they grow to be.” J.K. Rowling

  • "Sam" Jernigan

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.