Annette Kassis
Most Recent Book Title
Sacramento On the Air: How the McClatchy Family Revolutionized West Coast Broadcasting
Book Description
In 1921, a chance encounter with a radio receiver sent Sacramento Bee newspaperman Carlos McClatchy on a determined path to break into broadcasting. Ushered by the enterprising McClatchy family, the Bee became the first Pacific Coast newspaper to enter the radio business. For decades, broadcasting in Sacramento was shaped by the brilliant but fatally flawed Carlos McClatchy; his strong-willed, micromanaging father, C.K.; and his sister Eleanor McClatchy, who sacrificed her own aspirations for the sake of the family business. From a single five-watt station, the family built a large media company, established a radio network with William Randolph Hearst and helped shape media in the American West.
Additional Book Titles
Prohibition in Sacramento: Moralizers & Bootleggers in the Wettest City in the Nation
Weinstock's: Sacramento's Finest Department Store
Location (city/state/country)
Rocklin, CA
Author bio
Annette Kassis has an identity problem.

In addition to her work in advertising and public relations in Sacramento, she is a historian specializing in the Western United States, particularly the Greater Sacramento region and Northern California. This mash-up of advertising with history results in a cultural historian who writes entertaining as well as enlightening histories for a general audience, always striving to bring a copywriter’s flair to her subjects.

Annette appears as a commentator in the documentary films “The Sacramento Picture” and “Alhambra: Sacramento’s Palace of Fantasy,” has appeared on C-SPAN’s Book TV, and has been a repeat guest on Capital Public Radio’s “Insight with Beth Ruyak.” She is the author of Sacramento on the Air: How the McClatchy Family Revolutionized West Coast Broadcasting; Prohibition in Sacramento: Moralizers & Bootleggers in the Wettest City in the Nation; and Weinstock’s: Sacramento’s Finest Department Store.

She is currently working on a novel set in Northern California.
Favorite Quote or Personal Motto

"You miss 100% of the shots you don't take."--Wayne Gretzky

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