Lisa M. Masiello, Author, Advocate, Entrepreneur
Services Offered
Podcast guest / webinar and event panelist
Most Recent Book Title
Trade Show 411: The Essential Guide to Exhibiting Like a Pro
Book Description

"Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must-read. It's a perfect balance of experienced insights and explanations to help you understand the mysteries and mechanics of successful trade show marketing." - Patricia Hammond, Co-founder and CEO, The Business Guild

Are you overwhelmed? Uncertain where to start? Unsure how all the tactical pieces fit together in this complicated trade show exhibitor puzzle? Do you feel like you’re all over the place but not making progress? Author Lisa M. Masiello was just like you. Today, after successfully managing hundreds of trade show exhibits for small startups and some of the Fortune 500, she’s here to give you the answers you need to exhibit successfully and be a marketing superstar! (She’ll also reveal some of her own nightmare stories along the way—and how she overcame them.)

Trade Show 411 gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.

In Trade Show 411, you’ll discover:
- What revenue generating tactics you can implement on a limited budget
- How to secure valuable media outlets for in-booth interviews, product launches, and article quotes
- Tips on assembling the perfect staff
- Hidden expenses that can cost you if you don’t know how to manage them effectively
- The way to stay on track when your trade show gets turned upside down by issues outside your control
- Four steps to selecting the perfect show
- How to choose the ideal booth size and location
- How to transform your leads from ho-hum to sales qualified with the right questions
- . . . And so much more

If you like the help of a step-by-step roadmap but want to be able to tailor the insights to meet your challenges and achieve your objectives, then this essential guide is a must have.

You don’t have to go it alone. Lisa M. Masiello is in your corner. She’ll tell you everything you need to know in easily digestible chunks.

It is perfect for:
- The small business owner who understands the importance of exhibiting but has limited knowledge on where to begin
- The college student majoring in business management, sales, or marketing
- The marketing administrator and coordinator just starting in their careers
- The marketing manager who is asked to take on the added responsibility of managing their company's trade show and conference participation.
- The marketing director and chief marketing officer (CMO) who want to give their staff a head start by providing a deeper level of understanding and copies of this book
- The exhibit house, promotional products company, or other trade show provider that wants a tangible, high-quality lead generation resource or a value-based client meeting leave behind to be used as a reminder of the quality products and services you offer
Additional Book Titles
- Startup Over Lunch marketing series
- She Did and I Will (Inspiring stories of women entrepreneurs across 10 countries that reveal a roadmap to personal growth, professional success, and financial independence)
Location (city/state/country)
Boston, Massachusetts, USA and southern New Hampshire
Author bio
Lisa M. Masiello is an author, entrepreneur, and champion of women's empowerment and entrepreneurship.

As an author, Lisa brings a 30-year marketing management career to trade publications, industry presentations, webinars, podcasts, and her own nonfiction business books. She educates and informs marketing professionals, small business owners, corporate executives, and aspiring writers on all aspects of corporate marketing, startup growth, and the business of writing. Unlike pie in the sky strategy books, Lisa's books are actionable and written to drive real results. She is the author of Trade Show 411: The Essential Guide to Exhibiting Like a Pro, the forthcoming Startup Over Lunch small business marketing series, and She Did & I Will where she introduces readers to inspiring stories of women's entrepreneurship in countries around the world. Lisa is also a featured business leader in Cheryl O'Donoghue's leadership transformation book, How to Be an Emotionally Intelligent Leader While Crushing Your Goals.

As a passionate advocate for women and girls, Lisa is a champion of women's empowerment and entrepreneurship. Her goal is to accelerate positive change for women and girls regionally, nationally, and globally which will provide them with the resources they need to achieve personal growth, professional success, and financial independence. Lisa currently holds a non-profit board of director's seat with the Girl Scouts of the Green and White Mountains and was previously the advisory board chair for the Center for Women and Enterprise NH Business Center. Lisa also supports girls and women in STEM education and careers as a Tech Ambassador for the NH Tech Alliance and as a member of CompTIA's (Computing Technology Industry Associations) Advancing Women in Technology Community.

As an entrepreneur, Lisa parlayed a two-and-a-half-decade career as an award-winning B2B marketing executive to fast growing IT startups and industry leading technology providers into her own business by founding TECHmarc Labs, Inc. in 2014. This strategic marketing firm, with deep SaaS, MSP, and cloud computing expertise, has a successful track record of developing and implementing innovative marketing solutions. Lisa helps drive new revenue growth and profitability, integrated marketing programs, sales channel development, corporate repositioning, and acquisition integration for technology firms across the US.

Born in Boston, Massachusetts, Lisa is a New England native who lives and works in New Hampshire.

Feel free to reach out to me at
Professional Speaker Topics
B2B Marketing, Business Growth, Career Transition, Customer Experience, Entrepreneurship, Marketing Strategies, Nonfiction Authors, Small Business Management, Women in Tech, Women Owned Businesses, Writing a Book
Favorite Quote or Personal Motto

Pay It Forward

  • Trade Show 411: The Essential Guide to Exhibiting Like a Pro

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.