Carla King blogging from the road.
Services Offered
Publishing Consulting, Editor, Writing Coach and Workshop Leader
Most Recent Book Title
Self-Publishing Boot Camp Guide for Independent Authors
Book Description
You are an author. Be proud. Be excited. Relish the glory of a finished book. But hold on, don't get ahead of yourself. The last thing you want to do is publish your book before it's ready.

Yes, there is still more work to do to produce your book professionally and to make sure it sells.
Make it easier by following the complete step-by-step process in this 5th edition of the Self-Publishing Boot Camp Guide for Independent Authors.

With over twenty years as a writer, self-publisher, web developer, and publishing coach, King has distilled what you need to know to succeed in plain language even a beginner can follow.

You'll learn how to do critical market research so your book reaches the right readers, how to find book reviewers and early readers who will become your superfans, and how to produce a high-quality book to professional standards so your book competes with the best in your genre.

Find out how to set up a publishing business, how to choose a print-on-demand and ebook distribution service, how to market using social media, and how to reach the traditional media when it's time to launch your publicity campaign.

This all-inclusive guide will help you do it all yourself or, if you've got the resources to hire out tasks, you'll learn how to negotiate with editors, designers, marketing and PR consultants, and other publishing professionals.

You'll also get access to reader's resources to get updates to this guide and other bonuses.
Additional Book Titles
The Publishing Workbook for Independent Authors (2024)
The Self-Publishing Boot Camp Guide for Independent Authors, 5nd Edition
Wild Writing Women: Stories of World Travel (Globe Pequot)
Stories from Elsewhere: Travels on Two and Three Wheels
American Borders: Breakdowns in Small Towns All Around the USA
How to Self-Publish (PBS)
Website #2
Amazon Page
Location (city/state/country)
Santa Cruz, CA
Author bio
Carla King is an adventure travel writer and as a publishing expert with a background in Silicon Valley technical writing. Carla self-published her first book in 1994, a guidebook titled Cycling the French Riviera. In 1995, O'Reilly and Associates invited her to pioneer the art of the realtime online travelogue with her American Borders motorcycle diaries (now a book). She continued the journey with realtime dispatches and blogging from China, India, Europe, Mexico, and Africa. Find her journeys and her books at, and her writing and publishing workshops at

In the meantime, she kept self-publishing, and soon her writing friends started asking her how to do it themselves. She founded Self-Publishing Boot Camp in 2010 which provides books, seminars, and consulting on every aspect of self-publishing. She penned an early self-publishing column for PBS MediaShift, Bowker, and IngramSpark, where she sat on the Advisory Board.

Carla works to prepare authors to successfully publish in her own business and in partnership with the National Memoir Writers Association, the San Francisco Writers Conference, and the Nonfiction Authors Association. She runs the Virtual Travel Writers Group and the Nonfiction Authors Association Summer Critique Workshops.
Professional Speaker Topics
Adventure Travel
Solo Travel
Women in Tech and Powersports
Favorite Quote or Personal Motto

For a typical author, obscurity is a far greater threat than piracy. --Tim O'Reilly

  • Publishing Workbook for Independent Authors


  1. Michael T. Gengler

    I was referred by Ashley Scobey of NFAA. By coincidence I have been both a leader and participant in cycling tours, and have also done some group hikes through REI. I have financial resources to support a consulting project (budget $50,000) and I recognize that I can’t deal with the current issues on my own.
    I am the author of We Can Do It, A Community Takes on the Challenge of School Desegregation (RosettaBooks 2018). I am setting up an advertising campaign. However, the consultant who is updating my website discovered that the hardcover no longer appears on Barnes & Noble, Indiebound, and appears to be getting dropped by Amazon. In other words a dumpster fire.
    My distributor, BCH, informed me that Ingram dropped the title as soon as it was notified that RosettaBooks had ceased to do business. At that time (2022) I obtained an assignment of all rights to the title, and files, through my lawyers Levine Plotkin & Menin.
    The distributor tells me that Ingram has accepted a case of hardcovers but is doing nothing to repopulate these sites.
    I am also seeking a successor publisher for the book, which is a longer term project, I have some ideas for an updated edition. I’m not going to try to explain the merits of the book here but it is unique, and has been reviewed in the Journal of Southern History. As stated above, I am prepared to spend for a consultant to get the book back up on the major marketing sites and to advise me on an updated edition.

    • Carla King

      Ouch, Michael. Well, if you have the rights to your book, first thing is to get all the original files (if you can) from the publisher. Purchase 10 ISBNs from Bowker, create your own business/publishing entity (maybe just an LLC) and re-release it. You don’t need a new publisher. There is a LOT more info on how to be your own publisher in my course – including how to get the old version (your publisher’s ISBNs) replaced by the new version (your ISBNs) – and this can only be done through Bowker There are office hours for the course happening now.
      The course will also help you hire out tasks intelligently.
      I’m sorry this happened. It’s frustrating. But I believe you can get the book back up quickly.


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