Maximizing the Value of Your Book Before You Sell or Publish It by Michael Larsen

Visibility is Salability: Making the World Ready for Your Book * Register your name as your website asap. If your name is taken, tweak it by, for example, adding your middle initial. * Use your name for your email address: [your first name]@[your first name followed by your last name].com. Keep your address clear, simple, […]

Techniques of How to Gather Information for Your Next Piece by Olivia Ryan

All nonfiction writers have to go through a writer’s block at some point of their career. This block may include struggles with ideas or the writing part, but the most common struggle is based on gathering information. After all, the information you will gather will influence the choice of topic, story, and even type of […]

What’s in It for You? Setting Your Literary and Publishing Goals by Michael Larsen

Create a portrait of the writer you want to be by describing your short- and long-term personal, literary and publishing goals and how you will achieve them by answering these questions. When possible, start your answers with the word “I.” Why do you want to write? What do you want to write–novels, nonfiction, children’s, MG […]

Writing and Sharing Your Work as Labors of Love by Michael Larsen

The only way to do great work is to love what you do. – Steve Jobs Pour your time and passion into what brings you the most joy, your mission in life. –Marie Kondo, the life-changing magic of tidying up At their best, reading, writing, agenting, editing, publishing, reviewing, and bookselling are labors of love. […]

What Corporate Sponsors Want from Authors

While you may think that these corporate sponsorships are few and far between, I can assure you that they are easier to get than you might think.  Corporations aren’t looking for a bargain. First, you should know that big companies have equally big budgets. On average they allocate 10% to 15% of profits toward marketing […]

Tapping the Ebook Goldmine (no, NOT Kindle…): Turbo-charging the Profitability of Your Non-Fiction Title by Peter Bowerman

(NOTE: This post is a companion piece to Peter Bowerman’s NFAA teleseminar on the subject to be posted on 8/17/17.) In late 2009, I released my fourth self-published book, the updated edition of my first, The Well-Fed Writer (TWFW), an award-winning how-to about my chosen field (since 1994) of lucrative “commercial” writing – freelancing for […]