Roy Austin
Most Recent Book Title
The Alligator Business Solution
Book Description
How do you get from where you are to where you want to be? How do you bridge the gap? Getting to your goals is all about making better decisions. “The Alligator Business Solution” is about making better business decision by being able to use all of your information, including your financial information. However, that isn’t enough. Every business decision, financial or otherwise, has to be measured against the Foundational Fundamentals of your business. What may seem like a great financial decision will probably turn out badly if it isn’t aligned with the organizations fundamentals. The first part of “The Alligator Business Solution” is devoted to teaching those fundamentals. Then we get into Best Practices, Tools for Decision Making, and finally some Basic Accounting.

“The Alligator Business Solution” can help you design your future by helping you understand what is causing the results you are getting so you can develop a plan to correct the problems and reach your goals.

The book is full of humor, true stories (positive and negative) and unique graphics. Gator Bites emphasize key points.

Location (city/state/country)
Bluffton, SC
Author bio
Roy was Chief Financial Officer for D. J. Powers Company, Inc., a third party logistics provider from 2002 to 2009. Before joining D. J. Powers, he was the Controller for Savannah Manufacturing, an aseptic drink manufacturer, and before that spent 29 years with Eastman Chemical Company in Kingsport, TN in various accounting, sales forecasting & market research assignments. He earned a BA in Economics from Bethany College and an MBA in Marketing from Michigan State. He is the founder and Chair of the Savannah CFO/Controller’s Council that has grown to over 400 senior financial executives since its inception in 2004. In 2004, he received the Institute of Management Accountants (IMA) “Financial Executive of the Year” award for the Florida Council region of IMA. He is active with the Savannah Chapter of IMA and did extensive volunteer work with the Tennessee Department of Corrections. He is currently volunteering as an Ambassador for the Bluffton, SC Chamber of Commerce. His passion is helping small business achieve their vision and potential. He is a coach, not a consultant. Consultants tell you what to do, Coaches teach you how to do.
In 2007 he founded Rockwell Business Solutions, LLC (RBS) which provides coaching, mentoring, and seminars for small business that have a sincere desire to move their business to the next level. RBS has also been involved with business development, mergers & acquisitions and investor relations and negotiations with partners and vendors, particularly banks. Clients include Crescent Investments, Inc; Cargo Group, LLC; Cargo Transportation Services, LLC; Blue Diamond Pool Services, Inc; Bottles Up, Inc; Atlas Surveying, Inc., Cornerstone Physical Therapy, Polmak LLC, and D.J. Powers, Inc to name a few.
Roy and his wife Sharron live at Sun City Hilton Head in Bluffton, SC. Between them they have 4 children and 7 grandchildren.
Professional Speaker Topics
- The Alligator Business Solution
- improving Cash Flow
- Understanding Accounting, Financial Statements & Performance Metrics
- Financial Statement Analysis – Does a Durable Competitive Advantage Exists
- Sustainable Success, Building a Solid Foundation
- Cash Flow Analysis & Reporting
- Networking & Referral Marketing
Favorite Quote or Personal Motto

Focus on the Objective, not the Obstacle.

  • Roy Austin

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