Joel Friedlander
Most Recent Book Title
A Self-Publisher's Companion: Expert Advice for Authors Who Want to Publish
Book Description
Based on the author's popular blog,, “A Self-Publisher's
Companion” introduces writers to the world of indie publishing. Reading the book is like having an expert guide next to you, explaining how all the parts fit together. Self-publishing guru Dan Poynter (The Self-Publishing Manual), said “Book publishing is changing—for the better. This book explains the new and better ways to publish and promote your book. Don’t be left behind.” Readers get advice on topics like 5 good reasons to self-publish, cover design
tips, avoiding the most common layout mistakes, and ways to build an author
platform with social media. New York Times-bestselling author Chris Brogan (Trust Agents) said, “Should one seek to go their own way, this book is a great lesson plan, from the mindset to the
mechanics. This is actionable material, and worth your money.”
Additional Book Titles
The Self-Publisher's Quick & Easy Guide to Copyright
The Self-Publisher's Quick & Easy Guide to ISBNs and Barcodes
The Self-Publisher's Quick & Easy Guide to Book Distribution & Discounts
The Self-Publisher's Quick & Easy Guide to Article Marketing for Authors
The Self-Publisher's Quick & Easy Guide to Print on Demand
Body Types, The Enneagram of Essence Types
Location (city/state/country)
San Rafael/California/United States
Author bio
Joel Friedlander is an award-winning book designer, blogger, and author. He’s been launching the careers of self-publishers since 1994 and writes, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap and the founder of BookDesignTemplates, a source for ready-made book designs for Microsoft Word.
Professional Speaker Topics
Self-Publishing the Indie Way
How authors will be publishing their print and ebooks in 2013. How to harness the remarkable benefits of being a published author. Clarifying your publishing goals and navigating the sometimes murky waters of the self-publishing world to find the right path for you and your book.

Blogging for Authors: Unleashing the Power of Community
Social media for authors. Building a fan base, spreading your ideas, increasing your authority and making the contacts you’ve always dreamed of. The center of your nonstop, content-driven traffic and engagement system.

Author Platform, Branding and Monetization
How to use your expertise to build a valuable online asset and turn your content into an amazing variety of multimedia products using the latest technology to reach the readers just waiting to find your message.

Book Design and Production Basics
How authors figure out the kinds of books they should be publishing, the challenges of hardcover, paperback, and full-color books. How to hit the sweet spot with your production and marketing mix.

Book and eBook Cover Workshop
Learn how to recognize the 4 common problems with book covers that kill your book’s discoverability. Remedy these problems with three simple conceptual tools in the lively presentation that’s full of real-world samples and critiques. Fonts, color palettes, layout and positioning come alive. This can also be combined with participant-supplied artwork for critique and discussion.
Favorite Quote or Personal Motto

Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. Self-publishing will put that book into reader's hands.

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