Terry Nugent

Terry Nugent
Terry Nugent, Director of Publishing and Association Strategic Development
MMS, Inc.

Terry Nugent has over 30 years of experience in healthcare professional direct marketing at the American Medical Association (AMA) and (since 1989) Medical Marketing Service, Inc. (MMS), where his responsibilities encompass digital healthcare professional engagement, publishing audience development, list management, data acquisition, and association relations with a focus on non-dues income growth through data monetization.

Terry is active in leadership of the Association of Medical Media (AMM) and the Direct Marketing Association (DMA). He a past member of the Medical Advertising Hall of Fame Board of Directors and Past President of the Midwest Healthcare Marketing Association (MHMA), and the Healthcare Communications and Marketing Association (HCMA) Midwest Regional Forum. He is a frequent speaker at industry events and a member of the Email Experience Council (eec) Speaker’s Bureau. His work has been published by industry journals including Medical Marketing and Media, PharmaVoice, PM 360, Medical Meetings, and the Healthcare Marketer’s Exchange.

He has an MBA in Marketing from Loyola University of Chicago and an undergraduate degree in Advertising from Marquette University.



Programmatic Advertising
Healthcare Marketing
Email Marketing
Pharmaceutical Marketing
Direct Marketing
Omnichannel Marketing

Cognoscetis Veritatem et Veritas Liberabit Vos