Alastair McDermott

Alastair McDermott
Running a Website with WordPress – A Quick Guide for Business Owers
Running a Website with WordPress: A Quick Guide for Business Owners is a short guide for business owners containing essential website tips for running a WordPress website. It includes:

– a single change that can get you 40% more visitors
– how to avoid having your website hacked (90% of site owners don’t do this)
– tips on choosing the right hosting company
– a guide to the essential types of WordPress plugins for your site
– 3 simple ways to fix problems yourself and avoid calling in an expensive web developer
– how to use your blog effectively
– tips on researching your online competition
– includes links to online resources for every topic covered

The book is composed of three sections:

Section 1 is “Website Essentials” – non-technical information useful for all website owners (even those not using WordPress).

Section 2 is “WordPress Tips” and focuses on WordPress plugins, updates and how to troubleshoot problems. It’s a bit more technical and you’ll need some basic WordPress knowledge (e.g. how to install a plugin) to get some value out of this section. There are also some advanced tips here which are clearly marked.

Section 3 is “Your Website Planner”, a tool to help you brainstorm ideas for your website, as well as create and implement that plan.

This is a short, information heavy, practical guide. This book is not for you if you’re looking for a long, step-by-step walk-through on how to set up and run a WordPress website.

This book is for you if you’re already using WordPress to run your business website and you’d like to ensure that you’ve got all the essentials covered and are doing things the right way.
WebsiteDoctor.com
Blog
West coast of Ireland
Alastair McDermott is an online business and technology consultant specialising in helping small businesses and professional services providers to increase their online sales by improving website conversion rates and bringing more visitor traffic.

He has been building websites and software since 1996 and has co-founded several software, web and information based startup companies and has provided solutions for businesses and organisations of all sizes.

Alastair blogs, and makes media of all kinds at WebsiteDoctor. Follow him on Twitter at @WebsiteDoctor or Instagram or iTunes (coming soon).
How to Sell More Online

“The secret to being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal.” ― Seth Godin