One For the Books – Why Companies Should Use Books as Promotional Products by Brian Jud

For many years, corporate buyers have been purchasing coffee mugs, cameras, apparel, watches and other items to use as promotional items. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors. Until recently, there has been little awareness about using books to accomplish […]

5 Formats of Nonfiction Book Content Beyond Words by Carrie Anton

One of the best writing tips I ever received came from the eight-year-old daughter of a colleague during my first year as a nonfiction book editor for American Girl. Our contemporary line of advice and activity books were geared toward young girls, so my coworker’s offspring was comparable to having our own mini focus group. […]

Elements of a Book Proposal

A good book proposal should be convincing, thorough, and fully edited for spelling and grammatical errors. Keep in mind that your proposal reflects you and your professionalism so you want to make sure it is high-quality and follows industry standards. Proposals can range from 10-50 pages. Remember to check the website of the agent or […]

Science Fiction Can Help Us Create the Real Future by Brian Jud

When seeking creative ideas, our built-in biases can prevent us from seeing new possibilities. We only develop opportunities related to the status quo, that which is somewhat familiar. Science fiction can help remove the creative boundaries by providing the inspiration for innovation. It helps us engage in mental time travel and allows us to dream […]

Planning a Successful and Profitable Book Tour by Charmaine Hammond

There are a couple of ways to approach a successful book tour (either virtual or live). Regardless of which approach you choose, the key is allowing ample time to effectively plan, implement, and evaluate your book tour results. It all starts with having a clear objective or goal for the tour. Book Tour Planning Questions […]

Before You Publish: Pro Tips for Finalizing Your Nonfiction Manuscript

Writing an entire manuscript in preparation for publishing a book is a huge accomplishment, and one that is worthy of celebration. But, before you send your manuscript off to your publisher (or printer), there are several ways you can improve the overall professionalism and maximize reader engagement. Bonus Downloads –When you sell your book through […]