Round-Up Question of the Week: Who are your favorite nonfiction authors?

Last week we asked our community on Facebook to answer this question: Who are your favorite nonfiction authors? Here’s what they had to say: Phil Ross: Joseph Wambaugh and Michael Connelly, latter-day reincarnations of James Ellroy on the always weird L.A. cop beat. / PHIL ROSS, author of the BLUE HOMBRES trilogy on MLB Latino […]

Take the “Junk” out of Direct Mail by Brian Jud

Direct mail has been given a bad reputation because of overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its Internet equivalent as spam. However, when you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective […]

Market Research Resources

If you’re looking for data about an industry or you want to follow current trends, following are some resources to use. Trendwatching.com – Provides monthly reports on a wide variety of consumer trends. Wikipedia – The user-generated online encyclopedia may provide some details and stats for specific industries or keyword phrases. Beware, since this is […]

Tap into the Power of “3” in Your Writing by Barbara McNichol

Our society loves “3”; we remember things in “3s”; we’ve learned it from kindergarten when we were told to hop, skip, jump and stop, look, and listen. Businesses gravitate toward “3” when they create marketing taglines. Look at these examples: Reduce, reuse, recycle (recycle guide) Buy it. Sell it. Love it. (eBay) Grace, space, pace. […]

Member Interview: W Terry Whalin, author of Billy Graham, A Biography of America’s Greatest Evangelist

Author Name: W Terry Whalin Website: http://terrywhalin.com Social Links Twitter: https://twitter.com/terrywhalin Blog: http://thewritinglife.ws Facebook: https://www.facebook.com/terrywhalin LinkedIn: https://www.linkedin.com/in/terrywhalin/ Book Title: Billy Graham, A Biography of America’s Greatest Evangelist Publication Date: November 2014; audiobook November 2017 Publisher: Morgan James Publishing Link to purchase book: http://BillyGrahamBio.com What is your book about? The Inspirational Story of the Twentieth Century’s Greatest Evangelist Billy Graham has preached […]

Selling With Certainty – Four Ways to Sell More Books to Corporate Buyers by Brian Jud

Numerous studies over the years have concluded that people who are certain of their beliefs are more likely to buy, buy sooner and spend more. These findings can help you sell more of your books to corporate buyers. Viscerally, it makes sense. You are probably more likely to make a purchase if you are confident […]