Genre
Most Recent Book Title
Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success
Book Description
There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.
Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.
Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!
Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.
Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.
Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!
Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.
Website #1
Website #2
Twitter
Pinterest
Location (city/state/country)
Scottsdale, AZ USA
Author bio
As an author, speaker, marketer, brand and customer experience evangelist, educator, and consultant, Elaine Fogel engages, entertains, and motivates audiences and readers with stories and lessons gleaned from her diverse career as a singer, teacher, cookbook author, television show host, and marketing executive.
Originally from Canada, she has worked with celebrity spokespeople; produced television and radio spots; served as a spokesperson in national media; and stewarded relationships with corporate partners such as Nike, Ford, Aventis, and Air Canada. She has written, produced, and developed materials on ad agency contract for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, and Warner-Lambert.
Elaine has been a contributing writer to The Business Journal, and contributes to MarketingProfs, SmallBizClub (founded by NFL Hall of Famer and author, Fran Tarkenton), and Business2Community. People in 102 countries have read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Elaine has been a faculty associate at Arizona State University and is a professional member of the National Speakers Association. She is a marketing and branding thought leader specializing in small-to-medium businesses and nonprofits.
In her “real life,” she plays tennis, swims, follows a plant-based diet, and cuddles with her dog, Mitzy. She and her husband, Allen, became US citizens in 2014 and have two grown children.
Originally from Canada, she has worked with celebrity spokespeople; produced television and radio spots; served as a spokesperson in national media; and stewarded relationships with corporate partners such as Nike, Ford, Aventis, and Air Canada. She has written, produced, and developed materials on ad agency contract for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, and Warner-Lambert.
Elaine has been a contributing writer to The Business Journal, and contributes to MarketingProfs, SmallBizClub (founded by NFL Hall of Famer and author, Fran Tarkenton), and Business2Community. People in 102 countries have read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Elaine has been a faculty associate at Arizona State University and is a professional member of the National Speakers Association. She is a marketing and branding thought leader specializing in small-to-medium businesses and nonprofits.
In her “real life,” she plays tennis, swims, follows a plant-based diet, and cuddles with her dog, Mitzy. She and her husband, Allen, became US citizens in 2014 and have two grown children.
Professional Speaker Topics
Branding / Personal Branding
Cause Marketing
Content Marketing
Customer Experience, Service, Engagement, Retention
Internal Marketing
Marketing Communications
Marketing Strategy
Nonprofit Marketing & Branding
Small Business Marketing & Branding
Social Media
Branding / Personal Branding
Cause Marketing
Content Marketing
Customer Experience, Service, Engagement, Retention
Internal Marketing
Marketing Communications
Marketing Strategy
Nonprofit Marketing & Branding
Small Business Marketing & Branding
Social Media
