It’s really easy to blow your marketing budget on book promotion, so I’m gonna save you time and money and tell you the three places I think you should invest it. Number one, Amazon ads. These can perform really well, especially for nonfiction books. Go all in on your Amazon advertising strategy. Number two, podcasts.
Nonfiction authors in particular should be working hard to get on as many podcasts as possible. And number three, hire an experienced virtual assistant who has worked with authors and can help you execute your marketing plans.
Good luck.
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