Email marketing is not dead; it’s as valuable as ever. But it is harder to get people to subscribe, which means you have to make it worth their while.
Tips for Email Marketing Success
- Add a sign-up box in the header or sidebar across all pages of your site.
- Give away a great incentive for signing up: Free book chapters, special report, coupon, or other enticing bonus.
- Limit delivery or risk burning out your subscribers. Once or twice per month is usually plenty.
- Make it valuable. Provide content that your target audience looks forward to receiving.
- Personalize it by writing a greeting in each edition.
- Produce a formal newsletter or keep your emails more casual—whatever suits your personal style and your audience best.
- Use a professional email tool such as https://www.constantcontact.com, https://mailchimp.com or https://www.aweber.com.
- Personal welcome/greeting from you.
- One or more helpful articles. (Note that you can summarize content from your recent blog posts—include the first paragraph and a link to continue reading on your blog.)
- Featured product or service. Include a special offer or simply highlight one of your products or services.
- Contact information, including email, phone, website link, and mailing address.
- Company logo and tagline.
- Your photo for personal brand-building.
- Social media links.
- A link to unsubscribe (provided automatically by professional email services).
Optional Newsletter Content
- Additional content, including quick tips, resources, recipes, or games
- Coupon for products or services
- Articles by guest contributors
- Upcoming events or appearances
- Advertisements from sponsors
- Cartoons or images
- Frequently asked questions with answers
- Industry news
- Graphs, charts, or info-graphics
- Excerpt from your book
- Recommended reading
- Recommended resource, website, or product
- Additional special offers, though beware of over-selling
E-Newsletter Action Plan
How often will you send your newsletter? Bi-Monthly Monthly Six Weeks
List the content your newsletter will include.
|Greeting from you|
|Article or summary of recent blog posts|
|Featured product or service|
Who will be responsible for compiling the newsletter?_____________________________
When will the next issue go out?_____________________
What bonus will you offer to new subscribers?__________________________________
- Invite social media contacts to sign up for your newsletter by sending out a link to your sign-up form.
- If you are a Constant Contact user, you can add a sign-up form to your Facebook business page. Visit the Promote section of your Constant Contact account for details.
- Add a sign-up box to your website if you don’t already have one.
- Always look for ways to add newsletter subscribers. Hold a drawing to collect cards when you speak at an event. Conduct free teleseminars in exchange for email registration. Promote, promote, promote!
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