EMAIL LIST BUILDER LAB
Accelerated Course for Nonfiction Authors
Build an Email List That Sells More Books, Grows Your Audience, and Creates Lifelong Readers
On-Demand Course Available Now!
NONFICTION AUTHORS: This is How to Build Your Most Effective Marketing Asset
Every nonfiction author needs one marketing asset they completely control.
Social media platforms are rented real estate, not an asset you own. Algorithms change. Popular platforms change. Followers are passive, and they can disappear. (I know because this happened to me!)
Did you know? Email open rates range from 20% to 43%, while organic reach on social media averages just 2%.
Your email list is the one asset no one can take from you.
It’s where your most engaged readers show up. It’s how you connect directly with the people who want to hear from you. And it’s the foundation for selling more books and building your successful author business.
Email marketing consistently delivers one of the highest returns on investment of any marketing strategy, yielding $36 to $42 for every dollar spent.
Compare that with social media ROI, which averages $2.80 for every dollar spent.
Once you understand how to create high-value lead magnets and market them to your ideal audience, email will become one of your most reliable paths to readers and to sales.
Build the Foundation for an Email Marketing System That Grows Your Reach and Your Platform
You will leave this course with a customized email marketing plan you can immediately implement.
By the end of the session, you will know exactly:
- Who should join your email list
- Why readers should subscribe
- What to send them and how often
- What lead magnet(s) to create
- How to nurture subscribers into loyal readers and paying customers
Join Us for a 2-Hour Workshop
Here is what you will learn during this accelerated course.
Clarify and Connect with Your Audience
Discover how narrowing your audience actually helps you grow faster by attracting the readers most likely to buy your books and recommend them to others.
Create Emails Subscribers Want to Open
Learn how to define the value your emails deliver so readers eagerly open every message instead of clicking unsubscribe.
Plan 90+ Days of Email Content
Never wonder what to write again. You will develop content pillars and brainstorming strategies for email communications that educate, inspire, entertain, and naturally promote your books.
Design Lead Magnets Subscribers Can’t Wait to Download
Learn how to create free resources that encourage visitors to subscribe. We will explore options from reports and checklists to quizzes, templates, webinars, bonus chapters, and downloadable resources. Plus, you will use a scorecard to determine the best one to start with.
Create an Engaging Email Funnel
Discover how to welcome new subscribers, nurture relationships, and guide readers toward purchasing your books, joining your programs, or working with you.
Promote Your Email List and Grow Your Audience
Learn practical ways to attract subscribers and promote your lead magnets using your website, books, blog, speaking engagements, interviews, social media, and more.
You will also discover…
✔ Why email marketing consistently outperforms social media for long-term relationship building
✔ What email marketing software options are best for authors
✔ The biggest mistakes that cause readers to unsubscribe
✔ How to use AI responsibly to brainstorm content ideas
✔ Essential compliance guidelines every author should know before sending email campaigns
This Accelerated Course Includes:
✅ Two Hours of Training (recorded from the live 2026 workshop)
Join Stephanie Chandler for a workshop where you will leave with everything you need to complete your own 90-day email marketing plan.
✅ Email Marketing Implementation Guide
Download a 30-page workbook that includes both 30-day and 90-day email action plans. Follow step-by-step exercises, planning worksheets, brainstorming prompts, implementation checklists, and action plans to help you put what you learn into practice right away.
✅ Bonus Webinar Implementation Guide
The webinar implementation guide walks you through hosting your own webinar events, including welcome scripts, and everything you need to create successful events.
✅ Bonus Email Tracker
Use the pre-formatted Email Success Tracker to monitor email open rates, clicks, book sales, revenue generated, and more.
✅ Lifetime Recording Access
You receive the recordings and slides, and you can revisit the material anytime.
Frequently Asked Questions
Do I need an email service provider to get started?
Yes, but there are several affordable options for under $30/month. Try MailChimp, Constant Contact, or Aweber.
How long before I see results?
Building an email list is a marathon, not a sprint, but this training aims to help nonfiction authors achieve meaningful results within the first 30 days.
What if I don't have a big social media following yet?
You don’t need a big social media following. In fact, some of the most responsive email lists come from authors who built them before they had social media followers. This course shows you a variety of methods to grow your list.
What if my book isn't done yet?
Perfect timing. Building your email list before your book launches gives you a head start. You will have readers ready to buy on day one. This course works whether you’re pre-launch or already published.
Does this course work for fiction, too?
This course is specifically designed for nonfiction authors, though many of the principles can apply to fiction. Please keep in mind that we focus on nonfiction list-building strategies and lead magnets.
Imagine the Possibilities When You Build a Highly Engaged Email List!
✔ A complete system in place to grow your email list.
✔ One or more high-converting lead magnets that your readers can’t wait to download.
✔ Readers who eagerly open your emails, buy your books, attend your events, become clients, members, or lifelong fans.
✔ Statistics that impress literary agents and publishers because an email list is a highly valued part of your author platform.
That’s the power of a well-built email list.
MEET YOUR INSTRUCTOR – STEPHANIE CHANDLER
Many of you know me as CEO of the Nonfiction Authors Association, but what you may not know is that I have walked in your shoes.
In fact, in 2004, I sent my first email newsletter out to a whopping 8 subscribers. Yes, it seems that even my own family didn’t bother to sign up! (And they still don’t subscribe, but they aren’t my target audience, so I try not to take it personally!)
I’ve authored multiple books on publishing and book marketing and have spent over two decades helping nonfiction authors build successful author platforms, grow audiences, and create sustainable businesses around their expertise. I welcomed tens of thousands of email subscribers to my list.
I’m excited to show you what works and what doesn’t so you can avoid costly mistakes, get your email systems in place, and begin making progress right away!
Join the Nonfiction Authors Association when you register and receive discounted member pricing
Authority and VIP members of the Nonfiction Authors Association save 33% off all our courses.
Thought Leader members attend for free!
CLICK HERE TO SEE A LIST OF MEMBERSHIP BENEFITS
If you’re not yet a member and want to reach your authorship goals faster, joining the Nonfiction Authors Association is a powerful way to find the answers and support you need.
Membership benefits include:
=> Weekly Author Advisor email featuring podcasts seeking guests and outlets where you can publish nonfiction articles and essays so you can grow your platform.
=> Huge database of templates, checklists, webinar recordings, reports, and legal agreements to find the answers you need and make your author journey easier.
=> 36 Live community meetings held per year! Each month you can attend the Author Brainstorm Exchange, where members connect in small groups; the Author Round Table, an open discussion for brainstorming and Q&A; and Genre Groups, where writers connect by nonfiction subgenre, including self-development, business, memoir, spirituality, health/wellness, and history/sciences/academic.
=> Private Facebook group to connect with authors and industry pros.
=> Meet-the-Members program where you can share your book announcement with our email subscribers, blog, and social media community, plus share an excerpt of your book on NonfictionBookClub.com.
=> Discount (33%) off our year-round Nonfiction Book Awards program.
=> Discount (33%) off our exclusive courses, including the Book Publishing Master Course and Book Marketing Master Course, both with optional professional certification.
=> Discount (33%) off the Nonfiction Writers Conference, held entirely online since 2010.
=> Discounts with NFAA partners, including Lulu, Office Depot, publishing insurance, and more.
Premium Membership Options
- Special benefits for VIP and Thought Leader members, including Marketing Momentum Mondays delivering advanced marketing and monetization strategies to your inbox, FREE admission to the Nonfiction Writers Conference, and all downloadable Author Toolkits.
- Thought Leader members get an all-access pass to ALL live courses, plus immediate access to the Book Publishing and Marketing master courses (self-study), a FREE entry in the Nonfiction Book Awards, and a FREE featured listing on NonfictionBookClub.com.
I just wanted to tell you how much I value all that you are doing with NFAA. It is one of the best investments in a membership I have ever made. I have been listening to your webinars and taking copious notes during them. One of my favorites was Revenue Stream for Authors. I am using it as a checklist for the many ways I can promote my book. It helps keep me focused. Being a first-time author was daunting enough. I didn’t realize how much time and effort it takes to promote a self-published book. NFAA has given me the tools for structuring that process. I would recommend NFAA to both the novice and seasoned author. ” – David Petrovay, PhD, Author of Life Between Jobs: Out of Work…Not Out of WORTH
FEEDBACK FROM STUDENTS
I’m an old bird (78) who has attended numerous courses. I must say, this one was the best ever! Stephanie has a gift for teaching, and I have a master’s from the University of Texas (can’t help bragging, HA) in curriculum and instruction. She was professionally prepared, and I came away with material that I can use. I’m eager to see how it goes from here.
The course was a treasure trove of information that could be immediately applied to my business as a book strategist and authorship coach. The investment in the program was worth every penny of the cost.
I am always astounded at the thoughtfulness and fullness of preparation that Stephanie does for events, and this 2-hour lab was packed with goodies as usual! I learned some new ideas for Lead Magnets to create. The most actionable thing I learned was about email frequency and creating captivating headlines to encourage opening those emails! I am ready to create an email campaign and write those emails to send. I have just republished my Children’s book “I’m the Missing Piece” (with a message for grown-ups too!) and am looking forward to using what I learned for renewed visibility!
As new authors, we know email marketing is a critical skill to master. But where do we start, and where do we focus for the best results? This two-hour course distilled the essential work down to an easy-to-understand workflow. The implementation guide reduced my overwhelm into a feeling that I can do this!
Students attending the Email List Builder Lab.
We had a blast together!
Satisfaction is always 100% guaranteed.
If for any reason this course isn’t for you, notify us within the first week of instruction and receive a full refund.
HERE IS EVERYTHING YOU WILL HAVE WHEN YOU FINISH THIS COURSE
When you complete this course and companion implementation guide, you will have the following:
✅ An email delivery plan that specifies delivery frequency and what kind of content you will share with your ideal readers.
✅ Defined content pillars (think of them like categories in a magazine).
✅ Highly engaging email topic ideas for your specific audience based on easy (and free!) research tools.
✅ One to three lead magnets that you create based on data you gather, instead of guessing.
✅ A step-by-step process to set up and deliver your lead magnets to subscribers.
✅ Proven ways to promote your lead magnets to attract new subscribers.
✅ Your own detailed 90-day email content plan.
✅ Methods for tracking performance and fine-tuning your strategies over time.
✅ An advanced email funnel strategy that nurtures subscribers and converts them into buyers of your books and related services.
Imagine how your book sales and author business can transform over the next six months when you have a clear strategy to attract subscribers and deliver value!
EMAIL LIST BUILDER LAB
AN ACCELERATED COURSE FOR NONFICTION AUTHORS
Member Rate: $65
Non-Member Rate: $97
Exclusive Member Benefit
Authority and VIP Members receive 33% off.
Thought Leader Members attend FREE as part of their membership.
Get instant member pricing when you add membership to your course registration below. Thought Leader membership includes this course and all other live courses offered during the term of your membership, along with many additional benefits.
Here is what you get with course registration:
✅ Two hours of recorded training.
✅ Email List Builder Implementation Guide, complete with step-by-step guidelines, checklists, and everything you need to start growing your list. Includes both 30-day and 90-day implementation guidelines.
✅ Bonus: Implementation Guide – How to Host Your Own Webinars
✅ Bonus: Email Success Tracker
✅ Lifetime access to the recording, slides, bonuses, and course materials.
✅ Step-by-step guidelines so you make meaningful progress in the next 30 days.
You CAN do this!
START BUILDING AN ENGAGED AUDIENCE
ON A PLATFORM YOU OWN
If you’re ready to create an email marketing system that consistently attracts readers, strengthens your authority, impresses literary agents and publishers, and helps sell more books for years to come, this course is for you.
Register for the Email List Builder Lab
All course materials are available for immediate download upon registration.
COURSE ONLY: EMAIL BUILDER LAB
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-Recordings from the 2026 live workshop
-Slides
-Implementation guide with worksheets (30 pages)
-Email templates
All available at a special price for this accelerated course.
COURSE
ONLY
$97
COURSE +
AUTHORITY MEMBERSHIP
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Membership includes access to monthly Zoom meetings, weekly media leads, members-only Facebook group, and 33% discount off all courses, the Nonfiction Writers Conference, and Nonfiction Book Awards submission.
Price includes 33% member discount off course.
A GREAT DEAL!
AUTHORITY MEMBERSHIP $497OR $177 X 3 PAY
COURSE +
VIP
MEMBERSHIP
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Includes FREE conference admission and greatest hits ($597 value), featured listing on NonfictionBookClub.com ($250 value), and FREE access to all Author Toolkits ($700+ value).
Price includes 33% member discount off course.
Over $1,500 in added benefits!
VIP
MEMBERSHIP$997OR $347 X 3 PAY
COURSE +
THOUGHT LEADER MEMBERSHIP
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Includes admission to all live courses during membership term: Book Marketing Master Course, Publishing Master Course, Publicity Master Course, Professional Speaking, and more. ($6,000+ added value!)
If you want to immerse yourself in deep learning, Thought Leader Membership is for you.
THOUGHT LEADER MEMBERSHIP$2,770OR $727 X 4 PAY
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Please note that we do not guarantee any outcome or financial benefit for participants. Results will vary and depend in part on the effort you put into participating in the course and then implementing your marketing plans. Course benefits, dates, and times are subject to change due to unforeseen circumstances. As a reminder, you can cancel and request a full refund for any reason within the first two weeks of the course. We look forward to having you join us. Questions? Contact us here.
