If it’s been awhile since you took a hard look at your marketing materials and author bio, perform a brief audit. Look closely. Has your message or branding changed? Do your materials need a refresh? Make sure to include any new certifications or relevant associations you’ve acquired (for example, if you’ve become a Realtor), as well as new books you’ve written, or prestigious awards or interviews you may have garnered, along with links so that interested readers can find them.

If you have updated headshots, taglines, or color themes, make sure they’re all reflected in your marketing materials for a streamlined, consistent look and feel.