Continuing from part 1:
What I Would Do Differently Next Time
- There were a few glitches with my process and the download page. I was in a hurry to launch and didn’t test the process thoroughly. Next time, I would definitely text the process two or three times to make sure the links are delivered as expected and everything is in working order.
- I didn’t reach out to any of my peers or alliance partners to ask for their support, though several spotted the promotion and mentioned it on their own to their various social networks. However, next time I will make a point to let others know about the campaign and simply ask them to help spread the word.
- It would have been interesting to send out a press release via PRWeb for this campaign to see if it got mentioned by any bloggers. At the very least, press releases on PRWeb can drive traffic so that can be a helpful strategy.
Why I Gave My Ebook Away
If you’re wondering why the heck I’d be thrilled about giving away over 1,000 copies of my ebook, let me fill you in. The goal for every author should be to get your book into the hands of as many readers as possible, and giving them away is an easy way to do that. Even if just 10% of those who downloaded the book tell a friend about it, that will create some ongoing buzz and interest in the book.
Offering the additional bonus items also helped to spur some great online reviews. And because I hosted this giveaway myself, all who registered were added to my mailing list. My book also ties in nicely with my business, so the campaign helped me expand my reach with potential clients as well.
It doesn’t cost anything to give away a digital book and I’d run a campaign like this again in a heartbeat. It was great fun to hear back from gracious readers, thanking me for my generosity and complimenting the book. You can’t ask for more than that!
Most importantly, I absolutely did not view this as revenue lost—it was quite the opposite. Hundreds of people read my book who may not have even heard about it before all those tweets were unleashed on Twitter. In the months that followed, book sales spiked substantially. I can only attribute that to word of mouth since I didn’t land any major media coverage during that time, nor was I running any other campaigns. The upside was far greater than the downside.
So if you’re looking for a way to stir up some interest for your book, a free giveaway campaign can work really well. It’s relatively easy to execute, just make sure you plan ahead and put the right processes in place. Also note that I’ve been building my audience for YEARS. I am quite active with social media, have mailing lists of subscribers who have been with me for a long time, so I have built a lot of loyalty over time. But even without a large network, you can certainly build plenty of buzz and add new subscribers to your mailing list—and that alone can be golden.
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