“Hey Casey, could you help me write a catchy slogan for my book? It would be really cool if you could.”
To which I reply…
“Of course I can. Book slogans are definitely in my bag of tricks. Let’s do it.”
Over the years I’ve had this little exchange with dozens of authors and the result has been a lot of memorable slogans for a big pile of books.
When you’re developing your marketing copy… it’s always wise to have a short, punchy slogan that readers instantly link to your book.
So to wind down 2021… I thought I’d show you the simple 3-step process I’ve used over and over again to write pithy slogans for numerous books – many of which became Amazon bestsellers.
I think you’ll have a lot of fun with this topic…
Until next time, take a lot of action… and Happy New Year!
Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.
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