How to Audit Your Book Marketing Copy Youtube VideoCasey Demchak

I think I could have been a heck of a swashbuckling airline pilot or astronaut.

But not because I have a passion for pulling 5G’s as I rip across the heavens at Mach 5.

(I’d rather be on a hiking trail that winds its way along a raging river)

Instead, the reason I could have been a pilot or astronaut is because… I love checklists.

And pilot and astronaut jobs require that you really geek out on checklists.

Well, I’m not a pilot or astronaut. So, to get my checklist fix I came up with a super-fun way to blend them into my life as a copywriter.

Here’s how…

When I complete a book marketing copy assignment, I always run what I’ve written through my 7-step auditing checklist.

It’s a simple tool I use to assure what I write for authors is more polished and professional… so it grabs and attracts more readers.

Which can lead to a lot more books sales!

So, when you create marketing content for your book, I encourage you to run it through my handy-dandy 7-step auditing checklist. Do this, and your finished product will be much more magnetic.

Learn about my simple auditing system by diving into this week’s training video…

Until next time, take a lot of action… and make things happen.


Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at

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