When I was a kid, my dad had a garbled way of explaining how he wanted me to do chores around the house. Usually, I’d have to ask him if he could be clearer with his instructions.
His typical reply to me was…
“What! Do I need to paint a picture for you?!”
I must have heard him say that a thousand times when I was growing up. But he did get a chuckle one year when I bought him a paint set for Christmas.
This “paint a picture” background in my childhood may be why I encourage authors to bring the benefits of their book to life by “painting solution pictures” in their marketing copy.
Here’s what I mean…
If you’ve written a book for entrepreneurs, don’t just tell them how your business principles will enhance their revenue. Take it a step further and paint a picture that describes how their lives will look when they’ve made more money.
If you’ve written a CIA thriller, don’t just write a summary of your plot in your book description. Instead, paint a picture with words that details how readers will feel when they’re immersed in your action scenes.
Bringing your benefits to life in this manner will engage more readers… and help you sell more books.
To learn more about how to paint solution pictures with your marketing copy… check out this week’s video.
Until next time, take a lot of action… and make things happen.
Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.
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