How to Build a List of Media Contacts: Using Google Effectively to Search

How to Get Your Book Considered for Placement in Barnes and Noble and Other Retailers

If you’re an independently published author and bookstore placement is a goal for you, the good news is that you have options. Barnes and Noble can be indie author-friendly, but first you need to make sure your book is ready for prime time. How to ensure your book gets bookstore placement consideration: Professional book production […]

Essential Book Marketing Task: Build Your Launch Team

When I consult with new nonfiction authors, one of the first homework tasks I assign is to build a list of influencers. This is important whether you already have a platform or not, because you might be surprised by how many people you know who can help support your book and your overall author-career goals. […]

How to Write Your Nonfiction Book

Studies show that as many as 80% of people want to write a book. I hear this goal all of the time from people I meet in the business world. Countless numbers of people over the years have proclaimed their desire to write a book, but only a small percentage will actually make their book […]

The Life-Changing Effects of Passive Income from Book Royalties for Self-Publishers by Gregory Diehl

As much as you may be motivated to write your book as an expression of your deepest thoughts or to deliver a potent message to other people, you (literally) cannot afford to neglect its entrepreneurial requirements and rewards. At all times, authors should be aware of how much their books are selling for at retail, […]

Expert Round-Up: Favorite Charitable Causes

Each month, the Nonfiction Authors Association asks a burning publishing question of the industry’s best, brightest, and most innovative experts. Here’s what they have to say! NFAA: What is your favorite charitable cause and how might authors use their platforms to help promote their own favorite causes? Stephanie Barko One of my clients is donating […]

Author Speaker Website Examples

For ideas on how to build a great author/speaker website, here are some sites to investigate. Note that some speakers use their personal names for their sites while others build their sites around the theme of their business. Patrick Schwerdtfeger, Big Data: https://www.patrickschwerdtfeger.com/ David Newman, Marketing: https://www.doitmarketing.com/ Marsha Egan, Productivity and Leadership: https://www.marshaegan.com/ Peter Rosenberger, […]