In my last video I gave you simple ideas for creating enticing bonuses you can give away during your book promotion campaigns.
In this week’s book marketing copy training video… I’m going to teach you about an often-overlooked promotion strategy that allows you to put your free bonuses to work for you.
The strategy is called piggyback marketing.
In a nutshell, piggyback marketing involves planning a special promotion for your book that is tied to a current news or cultural event that you know will get media attention.
It’s a clever little strategy, and you can discover how to leverage it to gain new fans and sell more books by watching this week’s video…
Until next time, take a lot of action and make things happen.
Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.