I’m always amazed when I take my black Lab Ranger out on walks and hikes. Why? Because his sense of smell is so amazing.
In fact, he doesn’t go more than 20 feet without finding something completely new and interesting to sniff out.
As a mere human your sense of smell isn’t nearly as powerful as Ranger’s. But there is one thing you and all your potential book buyers can sniff out from a mile away – and that’s marketing B.S.
Now here’s a really important point: Passing the B.S. test isn’t as simple as making sure everything you write in your marketing materials is honest.
In fact, book promo materials that are 100% honest can still come across as B.S. to book buyers. And you’ll find out why when you watch this week’s book marketing copy training video.
You’ll also discover how to make sure your book promo copy always comes across as authentic and believable – which is super critical.
Remember, if you fail to pass the B.S. test with book buyers… they’ll probably never come back to you.
So, I encourage you to watch this week’s video to find out how to pass the test with flying colors.
Until next time, take a lot of action… and make things happen.
Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.
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