How to Master Headline Setups and Payoffs Youtube VideoBuild Your Online Book Marketing Plan

I’ve said it a million times (and it’s worth repeating), headlines are the most important real estate in your book promotion campaign – so never waste the space!

With this in mind, I want to show you a subtle technique you can use to add extra grab to all your book marketing headlines.

You can do this by creating a tight connection between your headline and your first line of body copy. I call this my “setup and payoff” technique.

Think of your headline as the setup… and the first line of body copy that follows as the payoff to your setup.

What’s cool is that you can apply this tip to any marketing piece you create for your book – everything from back cover copy, to email copy, to Amazon ads, and more.

Master my setup and payoff technique… and you’ll grab and engage the attention of more book buyers.

This week’s book marketing copy training video shows you how…

Until next time, take a lot of action and make things happen.


Author Bio:

Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at

If you like this blog post, you’ll love our Author Toolkit for book marketing. It includes checklists, templates, worksheets and more. Check it out!