If you’re on TV, it is best to wear solid, bright colors. Prints and patterns don’t translate well on TV. Whenever interviewing in person, whether with a reporter for the local paper or a major news channel, it’s always better to be over-dressed than under-dressed. Makeup should be applied heavier than usual.
Have fun with interviews
You want to be prepared, but without sounding like a robot. Let your personality shine through and make the reporter’s job easy. When you’re a good interview subject, it is likely you will be contacted by that reporter again in the future.