For a while now I’ve admired various book pages on Amazon that feature visual content like reviews placed on bright images, colorful advertisements, and other graphically enhanced promotions for books. This enhanced content has been a feature previously only available to traditional publishers, but Amazon finally made it available to books published on the KDP platform.
The program is called A+ Content and it can be a fun opportunity for KDP authors to boost promotion value on book pages. Here are some examples of A+ content from book pages on Amazon:
A+ Content from Launch by Jeff Walker
A+ Content from Diary of a Wimpy Kid
A+ Content from Malcolm Gladwell’s Talking to Strangers
Here’s how A+ Content works:
You can upload graphics alone or graphics with typed content. You will see a variety of layout formats to choose from. Here are some of the options you will find:
Add A+ Content for Your Book on Amazon
A+ Content Layout Option
A+ Content Layout Option
A+ Content Layout Option
A+ Content Layout Option
Keep in mind you will need to create your own graphics or have them created for you.
Here are some rules about the type of content you’re NOT allowed to publish:
- Pricing, promotional details, coupons, or anything of that nature.
- Reviews from readers. You can, however, post up to four editorial reviews or quotes from “well-known figures.”
- Time-sensitive information like limited-time promotions, holidays, etc.
- Awards received more than two years ago.
- Satisfaction claims like “top rated,” “#1,” etc.
- Claims to cure any disease.
- Off-Amazon return policies.
- Personal contact information or website links.
- Comparison of books not authored by you.
After you upload your content, you will need to search for your book using its ASIN number, which is located by the publisher details on your book’s page. Then, attach the content you’ve uploaded to the book title and submit. Content must go through Amazon’s approval process, which takes a few days. Once approved, the content will appear below the publisher details on your book’s Amazon page.
I uploaded content for my book, and quite honestly didn’t put a lot of time or effort into my design because I was so excited to try this out! I quickly created a graphic with a funny dog photo and also uploaded the logo for the Nonfiction Authors Association. I didn’t expect the logo to be approved, yet it was! And it now appears on the page for The Nonfiction Book Publishing Plan:
A+ Content from The Nonfiction Book Publishing Plan
By the way, I was only able to upload content to the Kindle edition of my book because the print edition isn’t published through KDP. As a reminder, only KDP-published titles are able to take advantage of A+ Content. (Yet another way for Amazon to try to lure indie authors over to the KDP platform.)
By the way, you can add content to your KDP-published books on over a dozen international Amazon marketplace sites.
You can begin creating A+ Content from the KDP Marketing page.
You can learn more about creating A+ Content for your book page on Amazon here.
Be sure to share your link with us when you get your content added!
great! Available for KDP authors, available for Traditionally published authors and again, small presses are left out. Why wouldn’t Amazon make this available to all authors regardless?
Incredibly useful, Stephanie, thank you.
A bit confused about your comment about print editions not published through KDP. If you have a former Createspace edition, then you can’t put this content in your KDP-published kindle edition?
Most of my print editions are published elsewhere, though, so presumably I can use A+ for all the rest of the KDP-published Kindle editions…
I think I’ll crib the Wimpy kids series idea 🙂