It’s a simple fact…
When your target audience is presented with inconsistent or muddled marketing messages about your book, they may instinctively say “no” and move on… never to come back again.
However, creating consistent marketing statements for your book across multiple marketing channels can be difficult. Especially if you write them sporadically “here and there” as you promote your book over a long span of time.
Well, I have a secret tool that will assure your book promotion materials have a consistent voice and message throughout the life of your marketing campaign… so you can grab and engage more readers.
This tool is a comprehensive Core Message Platform (CMP) that includes all the benefit-driven marketing content you’ll need for a strong book promotion campaign.
In this week’s training video I explain what a CMP is, and how to build one for your book.
Until next time, take a lot of action… and enjoy the holidays.
Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.
If you like this blog post, you’ll love our Author Toolkit for book marketing. It includes checklists, templates, worksheets and more. Check it out!