You probably didn’t realize it at the time. But as a kid you were mastering an important book marketing skill when you were passing “secret notes” to your pals during math class.
Think about it. When you passed notes back and forth, where was the real juicy stuff? My guess is that it was usually in the P.S. line at the end of the note.
Remember how your eyes would instantly jump down to the P.S line because it said stuff like…
“P.S. I’ve got a big crush on Julie, but don’t tell her.”
“P.S. I’m going to run away from home next week. But don’t tell my parents.”
Well, now that you’re all grown up (and you didn’t run away from home), you can use P.S. lines to make your book marketing materials even more enticing than the secret notes you wrote as a kid.
This can mean more book sales… and more fans.
Find out how to use P.S. lines to make that happen in this week’s training video…
Until next time, take a lot of action… and make things happen.
Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.
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