11567378_mIf you’re working on your first book, you will inevitably have to sit down and write the sales copy that appears on the back of your book (also known as “jacket” copy). For authors who haven’t had to do this before, it can feel like a bit of a challenge.

You have a very limited amount of space on the back of your book so every word counts. The ultimate goal is to entice your target audience—potential readers—and convince them to purchase your book. With this in mind, here are some guidelines:

How to Write Sales Copy for the Back of Your Nonfiction Book