Master These Book Marketing Copy Basics Youtube VideoYoutube Marketing

I grew up playing tons of baseball and I was part of a lot of winning teams.

That’s because I had coaches who a few times a year would say, “Ok guys, time to go back to the basics.” And then we’d spend hours drilling on baseball fundamentals.

It was a winning formula, and it definitely applies to writing strong book marketing copy. No matter how advanced you get with your copywriting skills, it’s always a good idea to go back and drill on the basics.

And that’s what this week’s book marketing copy training video is about.

I’m going to teach you the “4 S Formula” for structuring all of your book marketing materials.

It’s a basic template… but if you follow it you’ll be about 70% of the way towards having great book promo materials.

So check out this week’s video to learn about the “4 S Formula” – a timeless document structure that will attract more readers to your marketing materials… so you can sell more books.

Until next time, take a lot of action and make things happen.


Author Bio:

Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at

If you like this blog post, you’ll love our Author Toolkit for book marketing. It includes checklists, templates, worksheets and more. Check it out!