I grew up playing tons of baseball and I was part of a lot of winning teams.
That’s because I had coaches who a few times a year would say, “Ok guys, time to go back to the basics.” And then we’d spend hours drilling on baseball fundamentals.
It was a winning formula, and it definitely applies to writing strong book marketing copy. No matter how advanced you get with your copywriting skills, it’s always a good idea to go back and drill on the basics.
And that’s what this week’s book marketing copy training video is about.
I’m going to teach you the “4 S Formula” for structuring all of your book marketing materials.
It’s a basic template… but if you follow it you’ll be about 70% of the way towards having great book promo materials.
So check out this week’s video to learn about the “4 S Formula” – a timeless document structure that will attract more readers to your marketing materials… so you can sell more books.
Until next time, take a lot of action and make things happen.
Casey Demchak is an award-winning copywriter and a recognized expert at writing persuasive marketing materials for dozens of authors who have achieved Amazon bestseller and international bestseller status. He is also a copywriter for Jeff Walker’s Product Launch Formula team. You can download Casey’s e-book, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.caseydemchak.com/secrets/.
If you like this blog post, you’ll love our Author Toolkit for book marketing. It includes checklists, templates, worksheets and more. Check it out!