Calling all authors, publishers, and publishing industry professionals.
welcome to the MEDIA TRAINING COURSE FOR AUTHORS
A professional publicist teaches you how to give confident, compelling interviews for radio, television, podcasts, print publications, and more.
LIVE COURSE RETURNS in 2027
Course instructor Joanne McCall is an experienced media trainer and publicist who will guide you through what pros already know. With this 3-week course, you will learn how to:
- Prepare Key Points – It is essential to show up to every interview with talking points and sound bites that you want to convey during your interview. You will learn how to best plan these so you’re ready to shine every single time.
- Improve Your Confidence – Discover how professionals prepare for interviews and how you can too so you come across in the media as the pro that you are. (Hint: Preparation puts nerves to rest!)
- Communicate Effectively – Know how to deal with difficult questions and what to do if you forget what you were saying.
- Be Engaging – Speaking your key points is only the beginning. Find out how to keep the audience riveted along with tactics to keep the host happy and interested in you.
- Redirect When Needed – If a host gets confrontational or veers off track, you need to know how to bring the conversation back in focus. (Hint: Politicians do this really well–because they’ve been through media training!)
- Be Ready for All Kinds of Media Interviews – How you prepare for interviews on podcasts and radio is different from television. And interviews with print media may feel like less pressure, but you still need to ensure you work in your talking points. Upon completing this course, you will know how to be ready for each kind of media interview.
THE MEDIA TRAINING FOR AUTHORS COURSE IS A SMALL COMMITMENT THAT WILL NET RESULTS FOR YEARS TO COME
Three LIVE Course Sessions on Zoom
Joanne McCall delivers this course live just once each year. These sessions are interactive, allowing students to connect and practice working together.
COURSE HANDOUTS
All students receive companion worksheets and handouts for each of the three course modules. All materials are made available to download, along with lifetime access to all course materials.
Connect and learn with fellow students
This interactive workshop-style course shows the interaction with the students who participated live so you can learn from their experiences too.
meet your course instructor joanne mccall
a leading expert in media and book publicity
Publicist, media insider, trainer and coach Joanne McCall helps influencers, nonfiction authors, and business leaders become Media Darlings, so the media calls them. Her secret sauce is not only positioning, securing, and helping authors to capture media attention and deliver compelling interviews, she helps them create and develop their own media empire, while enjoying the process. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, Joanne secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Geneen Roth, Dr. Donna Stoneham, The Deepak Chopra Center for Wellbeing, the co-founder of Neuro-Linguistic Programming (NLP), Dr. Richard Bandler, and many others. She is the creator of Media Book Camp and Media Finishing School, and is the author of Media Darling: Shine Through Every Interview. Learn more: www.joannemccall.com.
Join the Nonfiction Authors Association when you register and receive discounted member pricing!
Authority and VIP members of the Nonfiction Authors Association save 33% off all our courses. Thought Leader members attend for free!
Membership benefits include:
- Exclusive weekly email with curated media leads and templates, checklists, and reports from our huge members-only content database.
- Author Brainstorm Exchange, monthly gatherings held with Zoom breakout rooms where members share ideas, challenges, and solutions.
- Group Round Table Meetings, Zoom-based events held monthly, where members can connect with each other and get their questions answered by publishing industry experts.
- Popular members-only Facebook group for authors and industry pros.
- Meet-the-Members program, where you can share your book announcement with our email list, blog, and social media community.
- Discounts on our year-round Nonfiction Book Awards program and the Nonfiction Writers Conference, held entirely online since 2010.
- Discounts on our exclusive courses, including the Book Publishing Master Course and Book Marketing Master Course, both with optional professional certification.
- Discounts with NFAA partners, including Lulu, Office Depot, VoicesByInAudio, Clarion Book Reviews, exclusive insurance programs for authors and publishers, and more.
Premium Membership Options
- Special benefits for VIP and Thought Leader members, including FREE admission to the Nonfiction Writers Conference and all downloadable Author Toolkits.
- Thought Leader members get an all-access pass to ALL live courses, plus immediate access to the Book Publishing and Marketing master courses (self-study), a FREE entry in the Nonfiction Book Awards, and a FREE featured listing on NonfictionBookClub.com. Total added value: $6,000+.
I just wanted to tell you how much I value all that you are doing with NFAA. It is one of the best investments in a membership I have ever made. I have been listening to your webinars and taking copious notes during them. One of my favorites was Revenue Stream for Authors. I am using it as a checklist for the many ways I can promote my book. It helps keep me focused. Being a first-time author was daunting enough. I didn’t realize how much time and effort it takes to promote a self-published book. NFAA has given me the tools for structuring that process. I would recommend NFAA to both the novice and seasoned author. ” – David Petrovay, PhD, Author of Life Between Jobs: Out of Work…Not Out of WORTH
Since 2010 we have helped thousands of authors learn to write, publish and promote nonfiction. We can help you too! Add membership when you register for the course below.
Feedback from PREVIOUS STUDENTS
The workshop with Joanne McCall was very helpful for me in preparing for podcast. I learned the importance of having my key message from my book, “The Harriet Tubman Way, An Inspirational Guide to Self-Love, Empowerment, and Legendary Leadership for Girls,” I thank you for this guidance.
I can’t say enough about Joanne McCall and her NFAA Media Training course. She did a fantastic job of presenting key points in a well-organized way. And, she is both incredibly competent and kind. In three sessions, she was able to make everyone feel comfortable, to give both general and more specific guidance, and to generate noticeable improvement! This course went above and beyond my expectations. Highly recommended.
Thank you for a practical pathway to book publicity. I appreciated the detailed tips, examples, and “don’ts”. I now have a good understanding of the types of media that I can confidently provide for my authors as a publishing pro — and the types of media that are more effectively targeted by a publicity pro.
Joanne McCall is a treasure for writers who desire more visibility and more avenues for finding readers. Her course is dense with vital information and behind-the-scenes knowledge for all of us who aim to be guests for interviews, podcasts, news stories. Her generosity and candor in sharing her years of experience are much appreciated!
Joanne McCall not only exudes positive energy, but shares her abundant knowledge through constructive critiques of practice interviews. I’m using the media training to help my HikingAutism.com website become a springboard for my book Just Get to the Trailhead that I’m working on for publication. Very helpful class for honing effective media skills!
Joanne McCall provided us with practical tips for preparing for media interviews, successfully launching an interview, and maximizing opportunities to get our key messages out about our books in a thoughtful, success-oriented way. I highly recommend this training to members!
at a fraction of the price of professional media training, this course delivers tremendous value
Satisfaction is always 100% guaranteed.
If for any reason this course isn’t for you, notify us within the first week of purchase and receive a full refund.
media training for authors COURSE RECAP
COURSE REGISTRATION INCLUDES:
=> Access to LIVE training sessions on Zoom, averaging 90 minutes each, including Q&A with instructor.
=> PDF copies of all course slides.
=> Downloadable handouts and worksheets.
=> Option to join the Nonfiction Authors Association and attend the upcoming Nonfiction Writers Conference (online event).
Course Rate: $266/members | $397/non-members
Authority and VIP Members of the Nonfiction Authors Association: Visit your member dashboard for member discount code (33% off). Thought Leader Members attend for free! Contact Us to register.
Not a member yet? You can join with course enrollment and receive the member discount instantly!
Ready to overcome your nerves and deliver media interviews like a pro?
This workshop is for you!
PRICING AND REGISTRATION
***Our payment processor (ThriveCart) is currently experiencing intermittent issues processing transactions. If you have any problems completing checkout, please contact us for immediate assistance: support@nonfictionauthorsassociation.com.***
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MEDIA TRAINING COURSE FOR AUTHORS
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ONLY $397 Or 3 payments of $145
COURSE +
AUTHORITY MEMBERSHIP
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AUTHORITY MEMBERSHIP$727 Or 3 payments of $267
COURSE +
VIP MEMBERSHIP + CONFERENCE
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VIP MEMBERSHIP $1,227 Or 3 payments of $437
COURSE +
THOUGHT LEADER MEMBERSHIP + ALL ACCESS COURSE PASS
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THOUGHT LEADER MEMBERSHIP $2,770 Or 4 payments of $727
Please note that we do not guarantee any outcome or financial benefit for participants. Results will vary and depend in part on the effort you put into participating in the course and then implementing your marketing plans. Course benefits, dates, and times are subject to change due to unforeseen circumstances. As a reminder, you can cancel and request a full refund for any reason within the first two weeks of the course. We look forward to having you join us. Questions? Contact us here.
