Calling all authors, publishers, and publishing industry professionals.
welcome to the MEDIA TRAINING COURSE FOR AUTHORS
A professional publicist teaches you how to give confident, compelling interviews for radio, television, podcasts, print publications, and more.
LIVE COURSE RETURNS MAY 23, 2023
Join us for aN ENGAGING 3-week ONLINE course
The Media Training Course for Authors will help you identify your talking points, improve confidence, calm your nerves, and look like a pro for every interview!
You’ve done the arduous process of writing a book and getting it published (or you’re still in the process), but that is only the beginning of your author journey. Now it’s time to get the word out about your book, and one of the best ways to do that is through interviews with radio, podcasts, television, print publications, and more. Oftentimes authors fail to prepare for these opportunities, and that inexperience can show. Let’s make sure you shine!
What you do online sticks around forever, so there is pressure to interview well. This is one reason why is media training so important. In fact, those you see who make it seem so easy and effortless have either been trained, or they have a lot of experience, and for the really good ones, it’s both.
We are not born able to do effective interviews. It is learned. When you just show up and “wing it,” the chances of fumbling are enormous. Your performance can make or break an interview. With all that is at stake, this is an incredible opportunity to get professional training at a mere fraction of the usual cost. (Professional media training typically costs $5,000 to $10,000!)
Course instructor Joanne McCall is an experienced media trainer and publicist who will guide you through what pros already know. With this 3-week course, you will learn how to:
- Prepare Key Points – It is essential to show up to every interview with talking points and sound bites that you want to convey during your interview. You will learn how to best plan these so you’re ready to shine every single time.
- Improve Your Confidence – Discover how professionals prepare for interviews and how you can too so you come across in the media as the pro that you are. (Hint: Preparation puts nerves to rest!)
- Communicate Effectively – Know how to deal with difficult questions and what to do if you forget what you were saying.
- Be Engaging – Speaking your key points is only the beginning. Find out how to keep the audience riveted along with tactics to keep the host happy and interested in you.
- Redirect When Needed – If a host gets confrontational or veers off track, you need to know how to bring the conversation back in focus. (Hint: Politicians do this really well–because they’ve been through media training!)
- Be Ready for All Kinds of Media Interviews – How you prepare for interviews on podcasts and radio is different from television. And interviews with print media may feel like less pressure, but you still need to ensure you work in your talking points. Upon completing this course, you will know how to be ready for each kind of media interview.
Are you ready to elevate your experience and give compelling interviews every time? Join us!
LIVE COURSE RETURNS MAY 23, 30, AND JUNE 6, 2023
THE MEDIA TRAINING FOR AUTHORS COURSE IS A SMALL COMMITMENT THAT WILL NET RESULTS FOR YEARS TO COME
Each session is delivered LIVE with Zoom and includes Q&A with the instructor. You receive access to all three course recordings, including chat transcript. Registration also includes the self-study version of the previous live course so you can get to work right away.
All students receive companion worksheets and handouts for each of the three course modules. All materials are made available to download, along with lifetime access to all course materials.
learn from fellow students
As an interactive workshop-style course, you will benefit from cheering on fellow students and learning from each other.
meet your course instructor joanne mccall
a leading expert in media and book publicity
Publicist, media insider, trainer and coach Joanne McCall helps influencers, nonfiction authors, and business leaders become Media Darlings, so the media calls them. Her secret sauce is not only positioning, securing, and helping authors to capture media attention and deliver compelling interviews, she helps them create and develop their own media empire, while enjoying the process. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, Joanne secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Geneen Roth, Dr. Donna Stoneham, The Deepak Chopra Center for Wellbeing, the co-founder of Neuro-Linguistic Programming (NLP), Dr. Richard Bandler, and many others. She is the creator of Media Book Camp and Media Finishing School, and is the author of Media Darling: Shine Through Every Interview. Learn more: www.joannemccall.com.
About the Nonfiction Authors Association
Optional: Join nfaa when you enroll in the course!
The Nonfiction Authors Association is a vibrant community for experienced and aspiring writers to connect, exchange ideas, and learn how to write, publish, promote, and profit with nonfiction books.
NFAA helps writers reduce the overwhelm that comes with the publishing industry while learning to navigate the many options successfully. We aim to help you sell more books, reach more readers, and become more profitable.
Authority Membership Benefits:
Exclusive Author Advisor email sent every Friday with curated media leads, educational podcast recordings, and featured templates, checklists and reports from our massive database of member resources.
Author Brainstorm Exchange, monthly meetings held with Zoom breakout rooms where members and publishing pros connect and share ideas, challenges, and solutions.
Popular members-only Facebook group to connect with fellow members and industry pros.
Meet-the-Members program to share and interview and/or book announcement with our email list, blog, and social media community, plus get featured on NonfictionBookClub.com.
Discounts off the year-round Nonfiction Book Awards program and author toolkits,
Discounts off live and self-study courses, including the Book Publishing Master Course and Book Marketing Master Course, both with optional professional certification.
Discount off the Nonfiction Writers Conference, a virtual held entirely online since 2010.
Discounts with NFAA partners including Lulu, IngramSpark, Office Depot, Findaway Voices, and more.
Mini welcome kit mailed to U.S. members with an annual membership (international members receive a digital bonus gift).
ANNUAL AUTHORITY MEMBERSHIP RATE: $290
VIP Membership Benefits:
VIP membership includes all benefits of Authority membership plus:
FREE Platinum admission to the Nonfiction Writers Conference (online event), including all recordings and transcripts.
Monthly group consulting meeting on Zoom.
All Author Toolkits, available for immediate download.
The Nonfiction Writers Conference greatest hits.
Welcome kit mailed to U.S. members (international members receive a digital bonus gift).
Total added value: $1,600+
ANNUAL VIP MEMBERSHIP RATE: $690
THOUGHT LEADER Membership Benefits:
Thought Leader membership includes all benefits of VIP membership plus:
Immediate access to the Book Publishing and Book Marketing Master Courses (self-study version) and attendance in live version.
All-access pass to attend ALL live courses.
Free entry in the Nonfiction Book Awards.
Expanded welcome kit mailed to U.S. members (international members receive a digital bonus gift).
Total added value: $6,400+
ANNUAL THOUGHT LEADER MEMBERSHIP RATE: $2,990
We invite you to join the Nonfiction Authors Association when you register for the course. This membership will help you reach your goals!
Feedback from PREVIOUS STUDENTS
The workshop with Joanne McCall was very helpful for me in preparing for podcast. I learned the importance of having my key message from my book, “The Harriet Tubman Way, An Inspirational Guide to Self-Love, Empowerment, and Legendary Leadership for Girls,” I thank you for this guidance.
I can’t say enough about Joanne McCall and her NFAA Media Training course. She did a fantastic job of presenting key points in a well-organized way. And, she is both incredibly competent and kind. In three sessions, she was able to make everyone feel comfortable, to give both general and more specific guidance, and to generate noticeable improvement! This course went above and beyond my expectations. Highly recommended.
Thank you for a practical pathway to book publicity. I appreciated the detailed tips, examples, and “don’ts”. I now have a good understanding of the types of media that I can confidently provide for my authors as a publishing pro — and the types of media that are more effectively targeted by a publicity pro.
Joanne McCall is a treasure for writers who desire more visibility and more avenues for finding readers. Her course is dense with vital information and behind-the-scenes knowledge for all of us who aim to be guests for interviews, podcasts, news stories. Her generosity and candor in sharing her years of experience are much appreciated!
The book publicity master course is a must for anyone who is in the publishing business. Joanne McCall is a seasoned professional publicist who knows the business inside and out and passes on valuable information about how to interact successfully with the media that is difficult to find elsewhere.
Joanne McCall is an extremely talented course instructor who cares about the success of her students and always over-delivers. We are fortunate to have her as an instructor for NFAA. Having been through formal media training years ago, I know firsthand how valuable this information can be. I highly encourage all authors to take this course and learn from a pro. Your media appearances will be significantly better as a result!
at a fraction of the price of professional media training, this course delivers on value
Satisfaction is always 100% guaranteed.
If for any reason this course isn’t for you, notify us within the first week of purchase and receive a full refund.
media training for authors COURSE RECAP
LIVE COURSE RETURNS MAY 23, 30, AND JUNE 6, 2023
COURSE REGISTRATION INCLUDES
- Access to three weeks of live Zoom video sessions, averaging 90 minutes each
- Downloadable handouts and other materials available throughout the course
- Option to join the Nonfiction Authors Association and attend the upcoming Nonfiction Writers Conference (online event)
NEW! 3-Pay Options Available at Checkout
Authority and VIP Members of the Nonfiction Authors Association:
Visit your member dashboard for special discount code (33% off).
Thought Leader Members: Visit your dashboard or Contact Help to register.
Not a member yet?
You can join with course enrollment and receive the member discount instantly.
Ready to dazzle at every interview? Join us!
PRICING AND REGISTRATION
MEDIA TRAINING COURSE FOR AUTHORS
ONLY $397 Or 3 payments of $145
AUTHORITY MBR$555 Or 3 payments of $195
VIP MEMBERSHIP + CONFERENCE
VIP MEMBERSHIP $955 Or 3 payments of $335
THOUGHT LEADER MEMBERSHIP + ALL ACCESS COURSE PASS
THOUGHT LEADER MEMBERSHIP $2,490 Or 4 payments of $665
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Need help with a payment plan?
Please note that we do not guarantee any outcome or financial benefit for participants. Results will vary and depend in part on the effort you put into participating in the course and then implementing your marketing plans. Course benefits, dates, and times are subject to change due to unforeseen circumstances. As a reminder, you can cancel and request a full refund for any reason within the first two weeks of the course. We look forward to having you join us. Questions? Contact us here.
If you have questions about the event or prefer not to register online, please send us an email.
Become a Member
Learn more about membership in the Nonfiction Authors Association.