MEDIA TRAINING COURSE FOR AUTHORS

Calling all authors, publishers, and publishing industry professionals.

welcome to the MEDIA TRAINING COURSE FOR AUTHORS

A professional publicist teaches you how to give confident, compelling interviews for radio, television, podcasts, print publications, and more.

 

Join us for aN ENGAGING 3-week ONLINE course

media training for authorsThe Media Training Course for Authors will help you identify your talking points, improve confidence, calm your nerves, and look like a pro for every interview!

You’ve done the arduous process of writing a book and getting it published (or you’re still in the process), but that is only the beginning of your author journey. Now it’s time to get the word out about your book, and one of the best ways to do that is through interviews with radio, podcasts, television, print publications, and more. Oftentimes authors fail to prepare for these opportunities, and that inexperience can show. Let’s make sure you shine!

What you do online sticks around forever, so there is pressure to interview well. This is one reason why is media training so important. In fact, those you see who make it seem so easy and effortless have either been trained, or they have a lot of experience, and for the really good ones, it’s both.

We are not born able to do effective interviews. It is learned. When you just show up and “wing it,” the chances of fumbling are enormous. Your performance can make or break an interview. With all that is at stake, this is an incredible opportunity to get professional training at a mere fraction of the usual cost. (Professional media training typically costs $5,000 to $10,000!) 

Course instructor Joanne McCall is an experienced media trainer and publicist who will guide you through what pros already know. With this 3-week course, you will learn how to:

  • Prepare Key Points It is essential to show up to every interview with talking points and sound bites that you want to convey during your interview. You will learn how to best plan these so you’re ready to shine every single time.
  • Improve Your Confidence Discover how professionals prepare for interviews and how you can too so you come across in the media as the pro that you are. (Hint: Preparation puts nerves to rest!)
  • Communicate Effectively – Know how to deal with difficult questions and what to do if you forget what you were saying.
  • Be Engaging – Speaking your key points is only the beginning. Find out how to keep the audience riveted along with tactics to keep the host happy and interested in you.
  • Redirect When Needed – If a host gets confrontational or veers off track, you need to know how to bring the conversation back in focus. (Hint: Politicians do this really well–because they’ve been through media training!)
  • Be Ready for All Kinds of Media Interviews – How you prepare for interviews on podcasts and radio is different from television. And interviews with print media may feel like less pressure, but you still need to ensure you work in your talking points. Upon completing this course, you will know how to be ready for each kind of media interview.

Are you ready to elevate your experience and give compelling interviews every time? Join us!

 

    LIVE COURSE RETURNS ON TUESDAYS APRIL 2, 9, & 16, 2024!

    Register for the self-study version below and get immediate access to self-study materials.
    PLUS, you will be automatically enrolled in the updated live version beginning in April 2024.

    All sessions delivered live on Zoom at 10am PT / 1pm ET and last around 90 minutes. Live attendance is optional. Course recordings are shared the same day.

    be confident and polished

    THE MEDIA TRAINING FOR AUTHORS COURSE IS A SMALL COMMITMENT THAT WILL NET RESULTS FOR YEARS TO COME

    BOOK MARKETING MASTER COURSE

    VIDEO Presentations

    Each session was previously delivered live in June 2023.  Register now to receive the self-study version, including recorded video lectures. You receive access to all three course recordings with chat transcript. 

    COURSE HANDOUTS

    All students receive companion worksheets and handouts for each of the three course modules. All materials are made available to download, along with lifetime access to all course materials.

    BECOME YOUR OWN PUBLICIST
    certified book marketing professionals - first graduates

    learn from fellow students

    This interactive workshop-style course shows the interaction with the students who participated live so you can learn from their experiences too. 

    meet your course instructor joanne mccall
    a leading expert in media and book publicity

    Joanne McCall

    Publicist, media insider, trainer and coach Joanne McCall helps influencers, nonfiction authors, and business leaders become Media Darlings, so the media calls them. Her secret sauce is not only positioning, securing, and helping authors to capture media attention and deliver compelling interviews, she helps them create and develop their own media empire, while enjoying the process. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, Joanne secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Geneen Roth, Dr. Donna Stoneham, The Deepak Chopra Center for Wellbeing, the co-founder of Neuro-Linguistic Programming (NLP), Dr. Richard Bandler, and many others. She is the creator of Media Book Camp and Media Finishing School, and is the author of Media Darling: Shine Through Every Interview.  Learn more: www.joannemccall.com.

    About the Nonfiction Authors Association

    Optional: Join nfaa when you enroll in the course!

    The Nonfiction Authors Association is a vibrant community for experienced and aspiring writers to connect, exchange ideas, and learn how to write, publish, promote, and profit with nonfiction books.

    NFAA helps writers reduce the overwhelm that comes with the publishing industry while learning to navigate the many options successfully. We aim to help you sell more books, reach more readers, and become more profitable.

    Authority Membership Benefits:

    Exclusive Author Advisor email sent every Friday with curated media leads, educational podcast recordings, and featured templates, checklists and reports from our massive database of member resources.

    Author Brainstorm Exchange, monthly meetings held with Zoom breakout rooms where members and publishing pros connect and share ideas, challenges, and solutions.

    Popular members-only Facebook group to connect with fellow members and industry pros.

    Meet-the-Members program to share and interview and/or book announcement with our email list, blog, and social media community, plus get featured on NonfictionBookClub.com.

    Discounts off the year-round Nonfiction Book Awards program and author toolkits,

    Discounts off live and self-study courses, including the Book Publishing Master Course and Book Marketing Master Course, both with optional professional certification.

    Discount off the Nonfiction Writers Conference, a virtual held entirely online since 2010.

    Discounts with NFAA partners including Lulu, IngramSpark, Office Depot, Findaway Voices, and more.

    Mini welcome kit mailed to U.S. members with an annual membership (international members receive a digital bonus gift).

    ANNUAL AUTHORITY MEMBERSHIP RATE: $290

    VIP Membership Benefits:

    VIP membership includes all benefits of Authority membership plus:

    FREE Platinum admission to the Nonfiction Writers Conference (online event), including all recordings and transcripts.

    Monthly group consulting meeting on Zoom.

    All Author Toolkits, available for immediate download.

    The Nonfiction Writers Conference greatest hits

    Welcome kit mailed to U.S. members (international members receive a digital bonus gift).

    Total added value: $1,600+

    ANNUAL VIP MEMBERSHIP RATE: $690

     

    THOUGHT LEADER Membership Benefits:

    Thought Leader membership includes all benefits of VIP membership plus:

    Immediate access to the Book Publishing and Book Marketing Master Courses (self-study version) and attendance in live version.

    All-access pass to attend ALL live courses.

    Free entry in the Nonfiction Book Awards.

    Expanded welcome kit mailed to U.S. members (international members receive a digital bonus gift).

    Total added value: $6,400+

    ANNUAL THOUGHT LEADER MEMBERSHIP RATE: $2,490

    THOUGHT LEADER MEMBER BADGE - NONFICTION AUTHORS ASSOCIATION

    We invite you to join the Nonfiction Authors Association when you register for the course. This membership will help you reach your goals!

    Feedback from PREVIOUS STUDENTS

    The workshop with Joanne McCall was very helpful for me in preparing for podcast. I learned the importance of having my key message from my book, “The Harriet Tubman Way, An Inspirational Guide to Self-Love, Empowerment, and Legendary Leadership for Girls,” I thank you for this guidance.

    Karol V. Brown

    Author of The Harriet Tubman Way

    I can’t say enough about Joanne McCall and her NFAA Media Training course. She did a fantastic job of presenting key points in a well-organized way. And, she is both incredibly competent and kind. In three sessions, she was able to make everyone feel comfortable, to give both general and more specific guidance, and to generate noticeable improvement! This course went above and beyond my expectations. Highly recommended.

    Vicki Garlock

    Author ABC's of the World's Religions, worldreligions4kids.com/

    Thank you for a practical pathway to book publicity. I appreciated the detailed tips, examples, and “don’ts”. I now have a good understanding of the types of media that I can confidently provide for my authors as a publishing pro — and the types of media that are more effectively targeted by a publicity pro.

    Ella Ritchie

    Stellar Communications Houston, stellarwriter.com

    Joanne McCall is a treasure for writers who desire more visibility and more avenues for finding readers. Her course is dense with vital information and behind-the-scenes knowledge for all of us who aim to be guests for interviews, podcasts, news stories. Her generosity and candor in sharing her years of experience are much appreciated!

    Alaina Bixon

    Author of Dare To Be A Badass: Find your voice, find your power, find your purpose!, Daretobeabadass.com

    Joanne McCall not only exudes positive energy, but shares her abundant knowledge through constructive critiques of practice interviews. I’m using the media training to help my HikingAutism.com website become a springboard for my book Just Get to the Trailhead that I’m working on for publication. Very helpful class for honing effective media skills!

    Lisa Louis

    Joanne McCall provided us with practical tips for preparing for media interviews, successfully launching an interview, and maximizing opportunities to get our key messages out about our books in a thoughtful, success-oriented way. I highly recommend this training to members!

    Susie Kundrat

    at a fraction of the price of professional media training, this course delivers on value

    gain confidence and overcome nerves
    communicate key points
    LAND TOP INTERVIEWS WITH NEWSPAPERS MAGAZINES TV AND RADIO

    Satisfaction is always 100% guaranteed.
    If for any reason this course isn’t for you, notify us within the first week of purchase and receive a full refund.

    media training for authors COURSE RECAP

    GET IMMEDIATE ACCESS TO THE SELF-STUDY VERSION

    COURSE REGISTRATION INCLUDES

    • Access to three weeks of recorded video sessions, averaging 90 minutes each
    • PDF copies of all course slides
    • Nine downloadable handouts
    • Option to join the Nonfiction Authors Association and attend the upcoming Nonfiction Writers Conference (online event)

     

    LIVE COURSE RETURNS ON TUESDAYS APRIL 2, 9, & 16, 2024!

    Register for the self-study version below and get immediate access to self-study materials.
    PLUS, you will be automatically enrolled in the updated live version beginning in April 2024.

    All sessions delivered live on Zoom at 10am PT / 1pm ET and last around 90 minutes. Live attendance is optional. Course recordings are shared the same day.

    NEW! 3-Pay Options Available at Checkout
    Authority and VIP Members of the Nonfiction Authors Association: Visit your member dashboard for member discount code (33% off).

    Thought Leader Members attend for free! Contact Us to register.

    Not a member yet?
    You can join with course enrollment and receive the member discount instantly.

    Ready to dazzle at every interview? Join us!

    PRICING AND REGISTRATION


    MEDIA TRAINING COURSE FOR AUTHORS
    -----
    Includes all course benefits: Course recordings for three weeks, slides in PDF format, and bonus handouts.
      WORKSHOP
      ONLY
      $397 Or 3 payments of $145

      COURSE +
      AUTHORITY MEMBERSHIP
      -----
      Includes all course benefits plus Authority membership in the Nonfiction Authors Association for one year ($290 value). Price reflects member-discounted rate for course.
        WORKSHOP+
        AUTHORITY MBR
        $555 Or 3 payments of $195
        HOT DEAL

        COURSE +
        VIP MEMBERSHIP + CONFERENCE
        -----
        Includes all course benefits plus VIP membership in the Nonfiction Authors Association for one year, plus complimentary admission to the Nonfiction Writers Conference ($690 value). Price reflects member-discounted rate for course.
          WORKSHOP+
          VIP MEMBERSHIP
          $955 Or 3 payments of $335
          All Access

          COURSE +
          THOUGHT LEADER MEMBERSHIP + ALL ACCESS COURSE PASS
          -----
          Includes all course benefits plus Thought Leader member benefits: all-access pass to all live courses, an entry in the Nonfiction Book Awards, complimentary admission to the Nonfiction Writers Conference, and other special benefits.
            WORKSHOP+
            THOUGHT LEADER MEMBERSHIP
            $2,490 Or 4 payments of $665

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            Have questions?

            We are happy to assist!

            Contact us here.

            Please note that we do not guarantee any outcome or financial benefit for participants. Results will vary and depend in part on the effort you put into participating in the course and then implementing your marketing plans. Course benefits, dates, and times are subject to change due to unforeseen circumstances. As a reminder, you can cancel and request a full refund for any reason within the first two weeks of the course. We look forward to having you join us. Questions? Contact us here.

            Questions?

            If you have questions about the event or prefer not to register online, please send us an email.

            Become a Member



            Learn more about membership in the Nonfiction Authors Association.