Author Name: Christina Del Villar
Book Title: Sway – Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework (G.R.I.T. Marketing Method) that enables greater proficiency and leads to growing levels of influence.
By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. Learn how to align the go-to-market strategy with the customer journey and the marketing strategy. Also learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketers deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.
With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show impact.
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Christina Del Villar is a Silicon Valley marketing executive and go-to-market veteran who geeks out on helping companies transform, grow, and scale. With twenty-five years of executive-level marketing experience at Fortune 100 companies and more than fifteen startups, Christina has worked alongside some of tech’s best and brightest.
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